Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Lisa Nadler as Chief Human Resources Officer. Nadler, who most recently served as Chief Human Resources Officer at Shutterstock, is a seasoned executive who [...]

In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites. Would you let someone stick their germ-ridden, muddy [...]

The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads — compared to traditional digital advertising. In the pilot, in-game advertising platform Anzu and military-grade cybersecurity company CHEQ delivered the first-ever ad-verification [...]

The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20% do not experience the benefit of this and instead have to rely on an inconsistent [...]

Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as ever, a healthy dose of the new. However, it’s been the recent upgrading of two [...]

In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn't been solved yet. And it's down to every industry stakeholder. Ad fraud is solved. Or so claims a trade body that [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in [...]

This week's news roundup features S4M, a leading mobile programmatic platform which showcased the latest version of FUSIO by S4M, its drive-to-store technology.  The platform enables marketers to have complete access to a handful of exciting new features that bridge online [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by mediasmart; Cedato Introduces Contextual [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]