Das europäische ad tech-Unternehmen Seedtag wächst weiter. Der Marktführer für kontextuelle Werbung in Europa und Lateinamerika hat das französische Unternehmen KMTX (ehemals Keymantics) übernommen. Damit sichert sich Seedtag die KI-Modelle von KMTX, die Performance-Kampagnen automatisiert optimieren. Diese integriert das Unternehmen [...]

Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [...]

Ahead of the environment, social, and governance (ESG) panel at ATS London 2022, Ryan Cochrane, COO at Good-Loop, discusses why industry-wide standards for measuring carbon dioxide emissions are critical in reducing the impact of advertising upon the atmosphere. If you’ve been [...]

Almost 18,000 children from some of the most remote places on the planet vaccinated against measles, 638 families struggling with the rise in living costs fed and thirteen-and-a-half tonnes of rubbish removed from rivers. That’s just some of the impact [...]

TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [...]

Pubstack e IAB Italia organizzanol l'evento online "Come passare da una buona ad un’ottima strategia di Ad refresh?" che si terrà il 14 giugno 2022, 11:00 CEST.  Nella ricerca continua di aumentare i propri ricavi pubblicitari, gli editori testano diverse strategie [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX awards Europe and IAB Europe research awards. The annual award competitions showcase the very best of [...]

In today's ExchangeWire news digest: Musk rescinds his intended loans against Tesla stock to fund his takeover of Twitter; Meta introduces new transparency tools around political ads; and the UK government announces a review of Nexperia's takeover of Newport Wafer [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that [...]

InfoSum, the world’s leading data collaboration platform, and Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, today announced their global partnership. An evolving data and technology landscape is creating ongoing challenges for advertisers, media owners, [...]