"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph
In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering. TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]














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