Dan Larden (pictured below), managing partner, product and partnerships, Infectious Media, exclusively covers the latest browser initiative set to take a bite out of the third-party cookie: Chrome's enforcement of the SameSite cookie attribute. The February 2020 enforcement of the SameSite [...]

Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it not for their original product: the Google Search engine. Despite negative press coverage and EU fines, [...]

The past month has seen a dramatic shift in browser-based user privacy, with the third-party cookie looking set to crumble. In their latest update to Safari, Apple has implemented the next version of Intelligent Tracking Prevention, referred to as ITP 2.2, [...]

Sizmek's downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we truly have reached new heights of hyperbole when we get comparisons between the fall of a mid-sized ad-tech firm and [...]

A report from eMarketer published this week suggests that Facebook and Google’s dominance of the UK digital advertising market has continued to increase, with a forecasted share of 63.4% compared to 62.7% last year. This equates to £9.3bn, out of [...]

In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers Away From Digital; Singapore Online Firms Find Globalisation Tougher Now; Alibaba Puts Genie in BMW Partnership; and Citi Partners with MoneyBack to Offer Retail Conversion Programme in HK. Security [...]

It will have come as little surprise to those in the Out-of-Home (OOH) industry when, last month, it was reported that Google was set to enter the outdoor market in Germany. Last week, in Asia, the tech giant put its [...]

This week, Google has unveiled a rebranding of its digital payments service and plans for further expansion of the platform in India, where consumers have made more than 750 million transactions with the app. Called 'Tez', when it was launched in [...]

On 22 March, 2018, a mere two months before the GDPR is enforced, Google announced on its blog that it would be updating its EU consent policy, requiring publishers to take extra steps in achieving consent from their users. As [...]