ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; [...]

Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet's revenue as click volume rises, despite [...]

Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers off in Asia-Pacific, who then prefer to work on proven platforms – even if this means perpetuating the presence of [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in [...]

There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want concrete proof that the ad platform is capable of yielding tangible results. At a breakfast session in Singapore this week, to [...]

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format. Advertisers have their work cut out trying to engage with these consumers. So, how long is the ideal video ad [...]

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing [...]

Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing channels, specifically social media, to gain valuable consumer insights. The Singapore-based startup taps artificial intelligence (AI) as well as tracks [...]

Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company's overall performance turning a profit whilst 'Other Bets' operate at a loss. Immediately after the [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video ads for Facebook Instant Articles; AMP-compliant header bidding solution by Rubicon Project; and LiveRail's past [...]