Blis, the pioneer of privacy-first location-powered advertising, have revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyse COVID anxiety. The [...]

Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 (£22,248) in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of [...]

In today's ExchangeWire news digest: allegations that Google deliberately made smartphone users' location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent [...]

Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]

Adsquare, a leading audience and location intelligence company, announces the launch of their new platform for OOH Planning & Activation. Thanks to additional features, advertisers can easily and efficiently combine various data types for better outdoor campaign planning and programmatic [...]

In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]

Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange, and Applift, a global mobile growth [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]

Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise focuses primarily on programmatic media to help brands engage with [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65% of location targeting ad spend is wasted; The Ozone Project selects Improve Digital as first [...]