ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]

ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app advertising, how ad fraud affects mobile apps, viewability measurement in in-app environments, and where mobile advertising is heading in the [...]

In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for sharing knowledge amongst students, across 35 languages. ExchangeWire speaks exclusively with Przemysław Oborski, business development manager, Brainly, and Bartłomiej Chmiel, [...]

Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital's platform, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement [...]

As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile platform Mozoo is keen to address. ExchangeWire speaks with Max Pepe, VP marketing, Mozoo, about the company's recent acquisition of [...]

App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there are common pitfalls they should avoid if they choose this strategy. With in-app purchases growing at a much slower pace, [...]