Whether it’s in-store, on their laptops, or through their mobiles, consumers expect an increasingly personalised shopping experience. In this Q&A with Jens Vang Lauridsen, vice president EMEA sales, Monetate, he explains why personalisation is a necessity, whether retailers are paying [...]

Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires; and Adopt AI or Die. Always-On Sales Are Damaging Profits Retailers should consider [...]

Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any other, luxury brands are having to find a way to match their offline offerings in [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & [...]

As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and activate audiences based on their most recent online activity. This is what Rockerbox have been [...]

This week, the spotlight is back on Alibaba's Tmall, where Ford Motor has offered up more than 100 vehicles for customers to try out via the e-commerce operator's newly launched Super Test-Drive Centre. Dubbed 'China's first auto vending machine', the [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart; and Personalisation Strategies Have Room to Improve. Failure to Track Customer Lifetime Value UK [...]

Technological advances in retail happen quickly, so retail marketers have to be able to react just as quickly. In this piece for RetailTechNews, Abigail Davies (pictured below), content marketing manager, Ometria, describes the changes we have already gone through, and how machine learning [...]

Having well and truly settled in to 2018, many retailers are in the midst of defining their latest business objectives, as well as how they plan to continue improving across all areas of their business, writes David Buckingham, CEO, Ecrebo [...]