ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds [...]

Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publisher Revenues Increased by 5.6% in 2017; PubMatic & Sizmek Join Forces for Supply Path Optimisation; Ligatus Partners with Le Monde; European [...]

In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band together and more bidding options emerge. Programmatic was originally developed as a practical tool for selling leftover inventory, but it has [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR [...]

When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a world of trouble. Things are far from 'grand' in digital advertising. Google and Facebook completely dominate the market. Their market [...]

HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with Ariel Napchi (pictured below), CEO and founder, HIRO Media, to discuss their programmatic offering. ExchangeWire: Can you give us some insights [...]

Compliancy with the new regulations on data usage in the EU is not an issue that can be resolved by going it alone. Working together, the various stakeholders in the programmatic supply chain will not only make it easier for [...]

The online video segment is growing at a rapid clip, as audiences spend more time scrolling through content on desktops and mobile devices, and less time watching traditional TV. This shift has sparked a frenzy of formats, platforms, and channels vying [...]