BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV [...]

Ahead of ATS London 2022, Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic, outlines why ensuring transparency and pursuing standardisation will be integral to the future success of CTV. In most European markets, connected TV (CTV) is evolving from broadcaster VOD [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: British households cancel 1.5 million streaming accounts in Q1 2022; Netflix turns to advertisers as its audience plummets; and [...]

In today’s ExchangeWire news digest: research from Kantar reveals British households have cancelled 1.5 million streaming subscriptions; the US Ninth Circuit of Appeals rules data scraping legal; and DiDi Global sees shares plummet as it plans to delist in the [...]

In today's ExchangeWire news digest: Alibaba try to boost investor confidence by increasing their buyback scheme; YouTube announce they will now stream ad-supported TV for US viewers; and BuzzFeed respond to investor concerns with plans to shrink their news division.   Alibaba increase share [...]

In today's ExchangeWire news digest: digital manufacturing company Fast Radius go public via a USD $1.4bn SPAC deal; Nigerian trading platform Chaka raise USD $1.5m in pre-seed funding; and the UK government consider tighter regulations for streaming platforms.   Fast Radius go [...]

In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo.   Twitter trial “Blue” subscription service Twitter have launched [...]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands [...]