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Walmart Reveal USD$2.1bn Ad Business; China to Support Struggling Service Sector
In today's ExchangeWire news digest: Walmart release Q4 report, detailing their USD$2.1bn (~£1.54bn) global ad business; Chinese regulators announce they are urging food delivery platforms to lower service fees charged to restaurants; and Len Blavatnik, British-American billionaire investor, has agreed [...]
Creative: The Forgotten Marketing Fundamental
Our fourteenth edition of The MadTech Podcast Special explores the role of creative within the marketing industry. In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to [...]
Meta Sued Over Facebook Facial Recognition System; EPC Complaint Targets Google Ad Tech
In today's ExchangeWire news digest: Meta faces legal action over claims Facebook's facial recognition system collected data without consent; the EPC targets Google's ad tech in new antitrust complaint; and TikTok expands their team of content moderators in Europe to tackle harmful content. Meta sued in [...]
Fifty's Simon Eaton on Google Topics; Sony; and Meta
On this week’s episode of TheMadTech Podcast, Simon Eaton, managing director, UK, Fifty, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: - Google has announced plans to develop an [...]
Microsoft Pledges to Play Fair to Secure Activision Deal; TikTok Doubles Ad Spend
In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified. Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]
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