Latest Stories

• Unlocking Addressability in the Post-Cookie World

  4 years ago News

  

  On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the post-cookie ecosystem. The journey towards addressability in a post-cookie world won’t necessarily be an [...]

• Bitcoin Price Crashes by 50% in Six Months; NFT Sales Stagnate

  4 years ago News

  

  In today's ExchangeWire news digest: Bitcoin's price sinks to USD$34,000 (£27,630), a 50% drop from its peak; the value of NFTs drops as interest in the digital tokens wanes; and Egyptian fintech company Paymob secures USD$50m (£40m) in a Series [...]

• EU Accuses Apple of Violating Competition Law; UK Set to Shelve Plans for New Tech Regulator

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the European Commission accuses Apple of restricting rivals’ access to “tap and go” technology; UK ministers are set [...]

• Why Publishers Should Prioritise Personalisation

  4 years ago News

  

  Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]

• TWIPN's Jen Antoniou on SDA, Digital Media Ad Spend, and 'Free Speech' Twitter

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, the Women in Programmatic Network's Jen Antoniou joins ExchangeWire’s Anne-Marie Sheedy and Lindsay Rowntree to discuss the implications of SDA, digital media platforms' ad revenue woes, how advertisers might respond to free speech [...]

• Redefining Context with Location Intelligence: Q&A with Alvaro del Castillo, Taptap

  4 years ago News

  

  Ahead of ATS Madrid 2022, Alvaro del Castillo, Founder and CEO of Taptap, explains location intelligence, how marketers can benefit from the data it collects, and how location data can be collected and used in a privacy-centric, post-cookie world.   What exactly is [...]

• Activision Faces Lawsuit over Microsoft Sale; Cameo Cuts Staff a Year into Unicorn Status

  4 years ago News

  

  In today's ExchangeWire news digest: Activision Blizzard faces legal action over allegations of underselling to Microsoft; Cameo cuts a quarter of its workforce a year after the company was valued at USD$1bn (£798m); and Binance gets the green light from [...]

• Retail Media: The Retailer Gameplan

  4 years ago News

  

  Retail media is the biggest ‘green field' space in digital advertising. Online retailers and marketplaces are going to be the biggest beneficiaries, as trade budgets migrate online.  Amazon remains the alpha walled garden, making USD$40bn in revenue from serving product ads [...]

• (First-) Party Like It's 1999

  4 years ago News

  

  Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

• Cohorts and Consented Data for a Post-Cookie Future: Q&A with Julie Vuibert, Permutive

  4 years ago News

  

  Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.    How prepared do you believe advertisers [...]