Latest Stories

• Robert Webster, Canton Marketing Solutions, Discusses Facebook, Publishers, Collaboration & In-Housing

  7 years ago Podcast

  

  Back in London, this week's episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire's Lindsay Rowntree and Ciaran O'Kane, to discuss the latest madtech news and trends. In this episode: - Facebook's earnings [...]

• A Fresh Take on Header Bidding Will Mark the Way Forward in 2019

  7 years ago News

  

  Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of quality inventory options available via real-time bidding, writes Moti Tal [...]

• How APAC Retail Should Move Forward in 2019

  7 years ago News

  

  What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: - [...]

• How DTC Brands Are Using Programmatic for Business Growth

  7 years ago News

  

  DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner [...]

• Weekly Focus APAC: Mobile to Lead Online Retail in APAC Markets

  7 years ago News

  

  In this edition of Weekly Focus APAC: Mobile to Lead Online Retail in APAC Markets; APAC Firms Believe Customer Experience Still Not Integrated & Centralised; DBS Pilots QR 'Angbaos' for Chinese New Year; and Alibaba Expected to Grab 9.3% of [...]

• Saying ‘A.I Do’ to Artificial Intelligence in Advertising

  7 years ago News

  

  AI is infiltrating everything we do, even if we aren't aware of it. And it's no different in digital advertising. In this piece for ExchangeWire, Cheryl Guzman Ng (pictured below), APAC head of marketing and innovation, Xaxis, explains how marketers [...]

• Cleaning Up the Supply Chain Will Remain a Focus: Q&A with Jody Shilliday, Adform

  7 years ago News

  

  New to The Wires 2018, the Ad Tech Rising Star award celebrates the unsung heroes within the ad tech industry. We speak with this year’s winner, Jody Shilliday (pictured below), head of advertising solutions at Adform, on why digital advertising [...]

• French Watchdog Slaps Google with £43.7m Fine; Sublime Opens New Regional Offices in UK & France

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: French Watchdog Slaps Google with £43.7m Fine Under New EU Law; Sublime Expands Customer Reach with New Regional [...]

• Weekly Focus APAC: China to Overtake U.S. in Retail Sales

  7 years ago News

  

  In this edition of Weekly Focus APAC: China to Overtake U.S. in Retail Sales; Chinese Bring Out Mobile to Pay When Overseas; Traditional Banks Must Collaborate as More AU Consumers Tap Digital Payments; Grab & ZhongAn Form JV in Digital [...]

• Erica Kerner & Wendy Hogan, The Marketing Society, Discuss Direct-to-Consumer & the Future C-Suite

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at [...]