Latest Stories

• Retailers Know Too Much; CRM Battling for Budget

  8 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and Businesses Can’t Predict Individual Customers’ Needs. Retailers Know Too Much As many as half (52%) of [...]

• How Brands Are Benefitting from Esports – Q&A with Minute Media

  8 years ago News

  

  Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen, and digital platforms continue to take an increasing share of eyeballs. Confronted with an ageing demographic, it’s no surprise rights [...]

• AI the Next Industrial Revolution: Q&A with Jeffry van Ede, Co-Founder & CEO, Simplaex

  8 years ago News

  

  AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning? ExchangeWire discusses the future of AI with Jeffry van Ede (pictured below), co-founder & CEO, Simplaex. ExchangeWire: [...]

• Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business

  8 years ago News

  

  TheGamingEconomy rounds of some of the biggest stories in the business of gaming. In this week's edition: Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business; and Zynga Grabs Gram Games for USD$250m.  Voodoo Gets Some Help from Goldman There is a [...]

• Getting the Measure of Programmatic

  8 years ago News

  

  Programmatic has a measurement problem. P&G chief brand officer Marc Pritchard sent shockwaves through the industry with demands for improvement in this important area; and evidence is emerging that underlines just how tricky the thorny issue of measurement is for [...]

• Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will [...]

• Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid

  8 years ago News

  

  Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different markets by tapping data such as weather, location, and time of day. Brands in the region increasingly are turning to [...]

• Weekly Focus: Amazon Restricts AU Consumers to Local Site

  8 years ago News

  

  This week, online consumers in Australia learn that they soon will no longer be able to shop on Amazon.com's international sites – a result of the e-commerce giant's move to sidestep the country's new GST rule. From 01 July 2018, [...]

• Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall

  8 years ago News

  

  Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your user acquisition, retention, and reactivation strategies – to multivariate testing of creative across those different [...]

• How In-Store Associates Can Drive Online Sales – Q&A with Hero

  8 years ago News

  

  Today, retailers operating physical stores are faced with a decision: innovate or close. In this Q&A with RetailTechNews, Adam Levene, CEO & founder, Hero, explains how his company is helping retailers innovate, adapting the DNA of the brick-and-mortar retail store as they [...]