PressBox News

• AdSpin Games Joins MarkApp’s Mobile Marketplace to Power Contextual Performance Advertising

  3 months ago News

  

  MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [...]

• Experian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data

  3 months ago News

  

  Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK Demographics and Purchase Affinity audiences, as well as its Mosaic [...]

• Opti Digital Joins Prebid.org

  3 months ago News

  

  Opti Digital, a premium ad revenue platform and recently recognised Google Certified Publishing Partner (GCPP), is proud to announce it is joining the board of Prebid.org as a technology provider. Formed in September 2017, Prebid.org is an independent organisation designed to [...]

• PubMatic Expands EMEA Leadership to Accelerate CTV, Broadcast, and Platform Growth

  3 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (9th June, 2025) announced the appointment of two senior leaders to its EMEA team: Andy Jones as vice president, broadcast & CTV, EMEA, and Matt Salmon [...]

• Overwolf Joins Adelaide’s AU Ecosystem as a Premium Publisher, Alongside The New York Times & Spotify

  3 months ago News

  

  Overwolf, the leading in-game advertising platform and creator ecosystem for PC gaming, has been selected to join Adelaide’s new AU Ecosystem, an exclusive group of 40 premium publishers that includes The New York Times, Spotify, and The Wall Street Journal. This [...]

• Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

  3 months ago News

  

  Seedtag today (June 5th, 2025) unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag's AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns [...]

• Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control

  3 months ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (June 5th, 2025) announced that Iberia, Spain’s flagship airline, has fully transitioned to a self-serve model within Flight Control, Clinch’s omnichannel advertising platform.  With this move, [...]

• Taboola Launches Predictive Audiences as Part of Realize Offering

  3 months ago News

  

  Taboola,  a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance [...]

• HBAgency Renews Partnership with Plastic Free for Sardinian Beach Cleanups

  3 months ago News

  

  For the second consecutive year, HBAgency is proud to support a series of environmental cleanup initiatives in collaboration with Plastic Free, a leading Italian nonprofit committed to fighting plastic pollution. The 2025 campaign launches on June 8th, World Oceans Day, [...]

• Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation

  3 months ago News

  

  Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. Mannino, a seasoned executive with over two decades of leadership in advertising technology and digital commerce, brings invaluable [...]