PressBox Articles

• AdPlayer.Pro SaaS Video Ad Tech Company Reports Q1 2025 Results

  2 months ago News

  

  AdPlayer.Pro, an international provider of advanced digital video advertising technologies, has released the company’s Q1 2025 results, reporting major product upgrades in the first months of 2025 and revealing some of its plans for Q2 2025.  Namely, according to the announcement, [...]

• Taboola Named One of Sunday Times’ Best Places to Work 2025

  2 months ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, has been recognised on the esteemed Sunday Times Best Places to Work 2025 list. Taboola was named as one of the UK’s best medium-sized places to work, with particular acknowledgement [...]

• Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

  2 months ago News

  

  Bedrock Platform, the scalable media trading infrastructure provider for high fidelity signal environments, today (May 27th, 2025) announced a new partnership with Evorra, the SaaS audience platform engineered for transparent, privacy-first data collaboration and control at scale.  This collaboration empowers advertisers [...]

• New Report Finds Soft Drink Brands Losing Their Fizz Due to Confusion & Lack of Emotional Consistency

  2 months ago News

  

  Consumers are being left confused and unsure how to feel about the majority of soft drink brands. That’s according to new data from DAIVID, which found that confusion is among the top emotions people feel when watching soda ads. DAIVID – [...]

• El Nacional Unlocks 11% RPM Uplift with Pubstack’s Server-Side Technology

  2 months ago News

  

  El Nacional, a leading digital news outlet in Catalonia, successfully increased its RPM by up to 11% with Pubstack’s server-side integration, delivered through One, Pubstack’s full-stack monetisation manager. The integration, activated in under two minutes, enabled the media outlet to [...]

• adWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation Campaigns

  2 months ago News

  

  adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games.  Through this collaboration, adWMG will provide its Xbox and PlayStation clients with access [...]

• DoubleVerify Issues Industry Alert for Ads.txt Exploits

  2 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 22nd, 2025) issued guidance in its Transparency Centre to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables [...]

• IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn (£84.2bn) for the First Time

  2 months ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its 2024 AdEx Benchmark Report live at Interact 2025, revealing that the European digital advertising market has achieved double-digit growth, surpassing €118.9bn (£100.2bn) in annual [...]

• Clinch Launches LinkedIn Live Series: Coffee Break Tech Takes

  2 months ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, is proud to announce the launch of its new LinkedIn Live series, Coffee Break Tech Takes — short, strategy-forward episodes designed to help advertisers "rise and [...]

• The Future of Curation is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x

  2 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate the highest-value inventory to deliver against specific advertiser goals.  In 2018, OpenX redefined [...]