PressBox News

• MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web

  2 months ago News

  

  MarkApp, the high-growth ad tech company operating a full-stack exchange across CTV, mobile, and web, today (1st September, 2025) announced the launch of Pantheon’s AI Agent Stack. This new suite of five active AI agents transforms how advertisers plan, deliver, [...]

• Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions

  2 months ago News

  

  Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue’s SSP is a one-stop solution for brands, independent agencies, and publishers looking [...]

• Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising

  2 months ago News

  

  Adzymic, an award-winning provider of omnichannel creative and media solutions, launched APX 360ne, its next generation premium exchange solution designed to simplify campaign delivery and supercharge performance across display, video, connected TV (CTV), and digital out-of-home (DOOH).  Built on the foundation [...]

• Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

  2 months ago News

  

  Pixalate, a leading global ad fraud protection, privacy, and compliance analytics platform, today (28th August, 2025) released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region.The reports analyse the invalid traffic (IVT, including [...]

• Major UK Charity's Flagship Event Hits 3x CTR Benchmark with Covatic's Audience Retargeting Technology

  2 months ago News

  

  Octave, the premium, data-fuelled audio and video monetisation platform for the UK's advertisers, has partnered with Covatic to supercharge a major UK charity’s flagship fundraising event retargeting campaign.  By leveraging Covatic's newly launched Audience Retargeting solution, the partnership delivered highly targeted [...]

• Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America

  2 months ago News

  

  Zoom Media, the parent company of GymTV, has announced today (28th August, 2025) a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United [...]

• Afterverse Elevates Kid-Safe Ads in Mobile Gaming with AppHarbr by GeoEdge Partnership

  2 months ago News

  

  Afterverse, the game studio behind the global hit PK XD, has partnered with ad quality leader AppHarbr to raise the bar for kid-safe advertising across its metaverse. Through real-time ad quality control, the studio proactively blocks malicious, inappropriate, and intrusive ads, [...]

• Overwolf Expands European Presence with Former Activision Blizzard Executive

  2 months ago News

  

  Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic [...]

• BidMachine Boosts Mobile Ad Performance with Intent IQ Integration

  2 months ago News

  

  BidMachine, a leading mobile supply-side platform (SSP), and Intent IQ, a premier provider of identity resolution and data technology, announced the integration of Intent IQ’s advanced identity resolution technology with the BidMachine platform to significantly enhance mobile ad targeting across [...]

• FreeWheel Partners with Experian to Offer Advanced Targeting Capabilities & Extended Addressable Audiences

  2 months ago News

  

  FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will [...]