PressBox News

• xpln.ai & Comcast Advertising Introduces "Focus" an Attention-Based Media Package for  Advertisers & Agencies

  4 weeks ago News

  

  Powered by Comcast Advertising Media Solutions' partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three, or five seconds for premium online video and CTV [...]

• Happydemics Appoints New VP of Sales in APAC

  4 weeks ago News

  

  Advertising measurement platform Happydemics today (9th September, 2025) announced the appointment of Baptiste Graffin as VP of sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore. Graffin is a media [...]

• Pixalate Research Finds 253 EU & UK-Registered Mobile Apps Likely Violating GDPR-K & UK Children's Code

  4 weeks ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 GDPR-K & UK Children’s Code Privacy Violations in Mobile Apps Report, part of Pixalate’s series on European Users’ Privacy Rights.  The report exclusively examines [...]

• Rakuten TV Unveils New Report on Transparency & Measurement in CTV & Strengthens its B2B 'Enterprise' Division

  4 weeks ago News

  

  Rakuten TV, one of the leading streaming platforms in Europe, today (9th September, 2025) revealed findings from its new survey ‘A Clearer Picture’, exploring UK advertisers current views on media investments in CTV. The findings were presented by Chris Edwards, [...]

• Silverpush Strengthens Leadership Team in the DACH Region Following Rapid Market Success

  4 weeks ago News

  

  Silverpush, the contextual intelligence company, announced today (9th September, 2025) the expansion of its leadership team in Germany. As vice president DACH, Nasir Khawaja will, effective immediately, drive the strong growth in the DACH region alongside Donovan Anwander, sales director [...]

• Axeptio & TAGGRS Partner to Help Marketers Regain Control of their Data

  4 weeks ago News

  

  Axeptio, a renowned consent management platform (CMP) used by brands worldwide, and TAGGRS, the premium Netherlands-based server-side solution, have announced a new partnership to empower marketing teams and give brands a reliable, high-performance, and fully compliant tracking environment that meets [...]

• FirstPartyCapital Launches FirstPartyFinance to Help Ad Tech Businesses Access Vital Working Capital

  4 weeks ago News

  

  FirstPartyCapital, the leading early stage investment fund in the ad tech, martech, and digital media sector, today (9th September 2025) announced the launch of FirstPartyFinance, which tackles the industry-wide challenge of restricted access to non-dilutive funding.  An over-reliance on equity funding and [...]

• Azerion Advocates ‘AI for Everyone’ with New Azerion Intelligence AI Platform

  4 weeks ago News

  

  Omnichannel advertising platform Azerion is pushing to democratise AI as it rolls out its Azerion Intelligence AI platform over 2025 and beyond. The initiative recognises that AI is increasingly required for effective and innovative business operations, but in-depth deployment is [...]

• Intent IQ Powers Cookieless Identity for EXTE

  1 month ago News

  

  Intent IQ, a leader in privacy-first identity resolution, announced the results of its strategic partnership with EXTE, a global advertising technology platform focused on unlocking the full potential of digital media through a unified, full-stack infrastructure. Since late 2024, EXTE [...]

• Adsquare Integrates with Amazon Marketing Cloud to Deliver Location-Intelligence Powered Targeting & Measurement

  1 month ago News

  

  Adsquare, the leading location intelligence platform for programmatic marketing, announces its integration with Amazon Marketing Cloud (AMC). This integration enables advertisers to turn real-world consumer behaviour into digital performance—bringing Adsquare’s location intelligence directly into the heart of one of the [...]