PressBox Articles

• Trainline allarga la partnership con PubMatic e sceglie la sua tecnologia "Commerce" per scalare le campagne in programmatic in tutta Europa

  4 weeks ago News

  

  PubMatic, azienda tecnologica indipendente che massimizza il valore per il cliente fornendo la supply chain per il digital advertising del futuro, annuncia l’espansione della sua partnership con Trainline. La partnership, che integra capacità on-site e off-site, permette ad agenzie e [...]

• Taboola Launches Predictive Audiences as Part of Realize Offering

  4 weeks ago News

  

  Taboola,  a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance [...]

• HBAgency Renews Partnership with Plastic Free for Sardinian Beach Cleanups

  4 weeks ago News

  

  For the second consecutive year, HBAgency is proud to support a series of environmental cleanup initiatives in collaboration with Plastic Free, a leading Italian nonprofit committed to fighting plastic pollution. The 2025 campaign launches on June 8th, World Oceans Day, [...]

• Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation

  4 weeks ago News

  

  Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. Mannino, a seasoned executive with over two decades of leadership in advertising technology and digital commerce, brings invaluable [...]

• Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

  4 weeks ago News

  

  Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media. As the retail media landscape [...]

• DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns

  4 weeks ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (June 4th, 2025) announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of [...]

• Trainline adopte la technologie Commerce Media de PubMatic pour développer la publicité programmatique à travers l'Europe 

  1 month ago News

  

  PubMatic, acteur indépendant dans le secteur des technologies de publicité digitale, annonce aujourd’hui le développement de son partenariat avec Trainline. Le partenariat intègre à la fois des fonctionnalités on-site et off-site, permettant aux agences et aux marques d'utiliser les données [...]

• Growth of Adnami’s Sonar Underscores Industry’s Focus on Attention-Driven Advertising 

  1 month ago News

  

  Adnami’s attention-first measurement tool, Sonar, has seen adoption more than double in just the first four months of 2025, underscoring the industry’s growing commitment to attention as the new baseline for advertising performance. Sonar’s rapid growth reflects a market hungry [...]

• Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

  1 month ago News

  

  Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.  The new Tag enables media organisations to deploy high-quality Covatic audiences with just [...]

• Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

  1 month ago News

  

  Today, (June 3rd, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway, and Denmark.  The findings reveal that the Nordics are [...]