PressBox News

• Covatic Enhances Platform with New Contextual Event Feature

  2 months ago News

  

  Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation.  This feature enables publishers [...]

• StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions

  2 months ago News

  

  StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle. With AI at its [...]

• AdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with High-End S2S Integration Capabilities

  2 months ago News

  

  AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its infrastructure for scalable and efficient ad delivery. According to the company’s announcement, [...]

• Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation

  2 months ago News

  

  Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel [...]

• JWP Connatix Appoints Dr. Kenneth Rona as First Chief AI Officer

  2 months ago News

  

  JWP Connatix, a leading video technology and monetisation platform, today (8th July, 2025) announced the appointment of Kenneth Rona, Ph.D. as its first chief AI officer.  In this newly created role, Dr. Rona will lead efforts to transform JWP Connatix into [...]

• Seedtag Appoints Brian Gleason as New Chief Executive Officer

  2 months ago News

  

  Seedtag, the global leader in neuro-contextual advertising, today (8th July, 2025) announced the appointment of Brian Gleason as its new chief executive officer, effective August 1. Gleason, an accomplished growth-driven industry leader, will step into the role of chief executive [...]

• Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide

  2 months ago News

  

  Today (8th July, 2025), Axeptio, a leading provider of consent management solutions in Europe and across the Americas, and Stape, a key player in server-side tracking on the global stage, are announcing a partnership to make server-side tagging more accessible [...]

• Adelaide Releases Independent Review by MediaSense Validating AU’s Effectiveness & Predictive Power

  2 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...]

• Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

  2 months ago News

  

  Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world. This collaboration brings together Pentaleap’s innovative [...]

• Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region

  2 months ago News

  

  Seedtag, the global neuro-contextual advertising company, has announced a quarter of significant growth across Europe, with 38% YoY Q2 growth in the UK and double-digit growth across the European region. This follows the appointments of notable recent senior hires across [...]