Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Lee Puri Discusses The Media IQ Proposition, The DSN Concept And Why Ad Networks Can Still Deliver For Agencies
The acronym Demand Side Network was coined on this blog several months - before Epic Media decided to own the TLA (Three Lettered Acronym). The DSN best describes a network that is wholly focussed on advertiser/agency, and who lives [...]
Jay Stevens Talks About The Critical Role Data Plays In RTB Pricing, Data As A Revenue Channel, And How Publishers Can Compete With The Buy-Side
Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The sales channel conflicts are real. Publishers want to put more inventory through RTB - but worry what [...]
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ExchangeWire Launches Dedicated APAC Vertical To Cover Asia-Pacific Exchange Marketplace
ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals [...]
Tom Jenen Discusses Admeld Data Deal With Adnologies
Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology company (ExchangeWire Q&A) with a number of data offerings for the European market. Its data exchange solution allows [...]
Industry Ponders Whether The Current Attribution Model Needs To Be Addressed
The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]
Gavin Deadman Discusses DSP Algorithms, In-House Exchange-Buying, And The PV Impression
I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently put in place such a strategy was King.com - a leading social gaming company based in London. ExchangeWire [...]
Nigel Gilbert Talks Orange Ad Market Volumes, The Ad Network Model And Malware Prevention
Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development of the Orange Ad Market since its roll-out last year, the non-conflict of owning an ad network and exchange, [...]
UK Display Spend Up By 27.5% To £945 Million; Growth Fuelled By Rise In Facebook DR Spend
IAB UK released some numbers yesterday on the size of the advertising market in the UK. Online advertising is is now in excess of four billion, and estimates that one in four pounds is now being spent on digital. [...]
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