Aimee Newell Tarín

Editor

aimee@thewirecorp.com

Articles by Aimee

$8.5bn Disney-Reliance Merger Approved by Indian Regulator; Omnicom Opens New Organisation; UK Gov Makes Gen AI Investment for Teachers
1 year ago News

On today’s news digest: $8.5bn Disney-Reliance Merger Approved by Indian Regulator; Omnicom Opens New Organisation; UK Gov Makes Gen AI Investment for Teachers Disney and Reliance have gained the approval of the Competition Commission of India (CCI), the country’s antitrust watchdog, [...]
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Can Sports Streaming Knock Out Linear TV?
1 year ago News

Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), sports was the bastion which had managed to [...]
Broadcasters CTV TV
Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire
1 year ago News

On today’s news digest: Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire Documents filed last week for Google’s upcoming ad stack case against the DOJ reveal new details regarding [...]
Advertiser Google Legal Publisher
Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools
1 year ago News

On today’s news digest: Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools As we await Google’s upcoming trial with the DOJ on 9th September, the tech titan has announced objections to [...]
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The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants
1 year ago News

This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [...]
Ad Tech Partnership Streaming
Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership
1 year ago News

On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]
AI Data Legal Partnership
Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth
1 year ago News

On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]
Advertiser Brand Safety Brand Suitability Broadcasters Netflix Streaming YouTube
X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds
1 year ago News

On today’s news digest: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India It won’t come as a shock to anyone that [...]
Advertiser Advertising Amazon Antitrust APAC Streaming Twitter / X X Corp
Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users
1 year ago News

On today’s news digest: Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users As most will likely have seen, the AI Overview feature has been added for UK users of [...]
App Stores Apple Google Search
The Stack: OOH Sector and BBC Break Records; AI Use Surges
1 year ago News

This week on The Stack: OOH Sector and BBC Break Records; AI Use Surges; Today’s MadTech Daily Podcast episode Records were broken in ad tech this week, starting with the BBC setting its new streaming record. Thanks to its coverage of [...]
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