Aimee Newell Tarín

Editor

Articles by Aimee

• 2024 Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star 

  2 years ago News

  

  With the eighth year of The Wires just around the corner, we are very pleased to announce those shortlisted for the prestigious Ad Tech Personality Of The year and Ad Tech Rising Star awards.  ExchangeWire are delighted to reveal the individuals [...]

  AwardsThe Wires

• Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia    

  2 years ago News

  

  Today’s news: Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia to Protect Local Businesses    Amazon has announced a new deal with UK broadcasters BBC, ITV, Channel 4 and Channel 5, which will see [...]

  AmazonBroadcastersecommerceIndia

• Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact 

  2 years ago News

  

  Today’s news: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact  Ads are finally arriving to Google’s AI Overviews, the tech giant announced in a blog post last week. The feature was [...]

  AIAppleGoogleMeta

• The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features 

  2 years ago News

  

  This week on The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features; Today’s MadTech Daily  Legal affairs are certainly active in ad tech at the moment. Epic Games threw antitrust accusations at both Google [...]

  AIGoogleLegal

• Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets 

  2 years ago News

  

  Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

  AntitrustEuropeGoogleLegalPublisherRegulationSocial Media

• Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing 

  2 years ago News

  

  Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing   Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews. Following a [...]

  AIPublisher

• How Tech is Turbocharging Transformation in OOH

  2 years ago News

  

  From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.  A world of endless possibilities  The past few years have shown us [...]

  AIDOOHOOH

• Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X 

  2 years ago News

  

  Today’s news: Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X  The ad tech ecosystem is brimming with legal news. Kicking off the week, Epic Games threw accusations at [...]

  AntitrustLegalTwitter / XX CorpYouTube

• Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New CA Law Targets Digital Goods Purchases 

  2 years ago News

  

  Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases  Tesco Media and Insight Platform has extended its partnership with The Trade Desk. [...]

  AdvertisingLegislationRetail Media

• The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads  

  2 years ago News

  

  This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily  Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign planning, [...]

  AdvertiserCampaignTV