Aimee Newell Tarín

Editor

Articles by Aimee

• The Wires 2025: First Wave of Judges Revealed 

  2 months ago News

  

  Which industry members will be judges at The Wires this year? Find out the first names revealed below… As 2025 unfolds, we reveal the first wave of judges who will evaluate entries to this year’s The Wires. For those unfamiliar with [...]

  Ad TechAwardsThe Wires

• The 2025 All in Census is Now Open – Make Sure You Take Part

  2 months ago News

  

  The UK advertising industry is running its third All In Census today (March 12th, 2025), the biggest industry-wide workforce survey of its kind. Every individual working in the UK advertising and marketing services is encouraged to make their voice heard [...]

  AdvertisingIndustry BodiesMarketingUK

• Digest: Apple and Meta Set to Face EU Fines; Barb to Unify CFlight and Advanced Campaign Hub; Have Your Say in the All In Census 

  2 months ago News

  

  On today’s news digest we look at fines on the horizon for Apple and Meta, and Barb unifying its CFlight and Advanced Campaign Hub. Plus, don’t forget to have your say in this year’s All In Census, which will contribute [...]

  AppleCampaignEuropeMeasurementMetaTV

• Digest: Latest DOJ Proposal Still Calls for Google Breakup; TikTok US Business Close to Sale?

  2 months ago News

  

  Today’s digest looks at the DOJ’s revised proposed judgement to remedy Google’s search dominance, Google removing diverse language from its Responsible AI team webpage, and a potential sale on the horizon for TikTok’s US business.  Latest DOJ Proposal Still Calls for [...]

  GoogleLegalTikTokUS

• Digest: Google Experiments with AI-Only Search Engine; EU Pushes Back on US Antitrust Regulation Criticism  

  2 months ago News

  

  Today's news digest looks at Google experimenting with a new AI-only search feature, the EU pushing back on criticism from the US over its antitrust regulation, as well as the Competition and Markets Authority deciding against formally investigating Microsoft's partnership [...]

  AntitrustEUGoogleRegulationSearch

• The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI 

  2 months ago News

  

  We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures from ITV and Havas. Acquisitions in ad tech went full [...]

  AcquisitionAIMetaPublisherTargeting

• Digest: T-Mobile Buys Blis; Google Urges US Gov Not to Force Breakup

  2 months ago News

  

  Today's news digest looks at the latest industry acquisitions, Google urging the US Government not to force a breakup of its company, and Disney cutting jobs across its TV Networks. T-Mobile Buys Blis; Applovin to Sell Gaming Unit? T-Mobile has announced [...]

  AcquisitionGoogleLegalNorth AmericaUS

• Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising

  2 months ago News

  

  We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to adopting these tools. She looks at the approaches being [...]

  AttentionDSPMeasurement

• Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines? 

  2 months ago News

  

  Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against AI search engines, and the countdown for this year’s All In Census.  Interpublic Group Sells R/GA to Truelink Capital; Viant Technology [...]

  AcquisitionAIPublisherSearch

• Peer39’s Mario Diez on CTV’s Challenges, the State of Inventory, and the Power of Contextual  

  2 months ago News

  

  We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see over the coming [...]

  ContextualCTVInventory