Aimee Newell Tarín

Editor

Articles by Aimee

• Retail Media: What are the Biggest Opportunities Right Now? 

  2 months ago News

  

  We asked industry experts how retail media is evolving, and how the ad industry can take advantage of new opportunities in the space.  Retail media has been on a rapid rise: for quite some time now, the industry has been talking [...]

  Ad NetworkRetailRetail Media

• How to Overcome Fragmentation in European Market Expansion 

  2 months ago News

  

  Ad tech companies often face a number of challenges when expanding into European markets. In collaboration with digitalAudience, we examine how they can expand successfully in a new territory...

  Ad TechEUEuropeFragmentationGDPR

• Agentic AI: Is it Ready to Run the Show?

  2 months ago News

  

  Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]

  AIBrand SafetyMedia buying

• The Wires 2025: Shortlists Revealed

  2 months ago News

  

  Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all below…  Autumn is finally upon us, and the change of season signals the coming of the [...]

  Ad TechAwardsThe Wires

• A Preview of ATS London 2025: What to Expect Next Week 

  2 months ago News

  

  We run you through what you can expect from ExchangeWire’s ATS London event on 9th September… ATS London is finally arriving: next Tuesday, ExchangeWire returns to the Queen Elizabeth II Centre for a day brimming with everything ad tech. Discussions will [...]

  Ad TechATSATS LondonDisplayEvents

• The Next Season of TV: What are the Biggest Opportunities? 

  3 months ago News

  

  As the TV ecosystem continues to evolve, what are the biggest opportunities for the ad industry? We asked a range of industry experts for their thoughts.  The TV landscape has seen tremendous change over the past decade, with streaming transforming the [...]

  CTVTV

• Disability Representation in Advertising: How Marketers can Get it Right 

  3 months ago News

  

  When it comes to representing the disabled community in advertising, how can brands and marketers get it right? We reflect on insights from Purple Goat’s Awareness to Action event. The gap in disability representation  Improving representation within the advertising industry forms [...]

  AdvertiserAdvertisingBrandsDiversity

• The Wires Last Chance Entries: Honouring 2025’s Ad Tech Trailblazers 

  3 months ago News

  

  ExchangeWire’s Ad Tech Personality of the Year and Ad Tech Rising Star awards consistently honour the trailblazers of our industry. Have your say in nominating this year’s winners before entries close on Friday, 8th August.   The Wires is all about celebrating [...]

  Ad TechAwardsThe Wires

• The Current State of AI: Are We Witnessing a Race to the Bottom? 

  3 months ago News

  

  AI slop is on the rise and society is stooping to new lows, while the current trajectory of the technology is unsustainable. Is there a light at the end of the tunnel? Descending into an AI-slop dystopia  AI is front and [...]

  AICreativeEnvironmentalMetaSustainability

• Contextual’s AI-Charged Comeback 

  3 months ago News

  

  How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem. The contextual advertising market was valued [...]

  AdvertiserAdvertisingAIContextContextual