Aimee Newell Tarín

Editor

Articles by Aimee

• Retail Media: Will Every Storefront Become an Ad Network?

  2 months ago News

  

  We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it.  Another week, another new ad network. Two last [...]

  Ad NetworkRetail Media

• Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025

  2 months ago News

  

  We examine the findings of the latest IPA Bellwether Report, calling on a range of industry experts for their insights. UK marketing budgets have risen for a second consecutive quarter, remaining in positive territory for Q3 2025. Just over 22% [...]

  DisplayMarketingUK

• Navigating Brand Safety in 2025: Insights from the Ad Industry 

  2 months ago News

  

  As the ad industry evolves, what is the state of brand safety in 2025? We questioned a range of industry experts on the topic, gathering their insights on how advertisers can navigate it.   Does brand safety still matter?  We’ve been living through [...]

  Ad TechAIBrand SafetyBrand Suitability

• 2025 Ad Tech Personality of the Year and Rising Star: Final Shortlists Revealed 

  2 months ago News

  

  We reveal the final shortlists for 2025’s Ad Tech Personality of the Year and Ad Tech Rising Star awards. Who has made the final cut? Read on to find out those nominated and voted for by your peers…   A month ago, [...]

  AwardsThe Wires

• The Wires 2025: Categories Shortlist Revealed 

  3 months ago News

  

  The categories shortlist for the Wires 2025 is finally out. Who made the cut this year? 

  Ad TechAwardsThe Wires

• The Self-Serve Shift Publishers Can’t Afford to Miss 

  3 months ago News

  

  We examine why publishers are increasingly turning to self-serve platforms. What are the benefits?  In association with DanAds  Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are [...]

  AdvertisingAIFragmentationPublisher

• Retail Media: What are the Biggest Opportunities Right Now? 

  3 months ago News

  

  We asked industry experts how retail media is evolving, and how the ad industry can take advantage of new opportunities in the space.  Retail media has been on a rapid rise: for quite some time now, the industry has been talking [...]

  Ad NetworkRetailRetail Media

• How to Overcome Fragmentation in European Market Expansion 

  3 months ago News

  

  Ad tech companies often face a number of challenges when expanding into European markets. In collaboration with digitalAudience, we examine how they can expand successfully in a new territory...

  Ad TechEUEuropeFragmentationGDPR

• Agentic AI: Is it Ready to Run the Show?

  3 months ago News

  

  Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]

  AIBrand SafetyMedia buying

• The Wires 2025: Shortlists Revealed

  3 months ago News

  

  Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all below…  Autumn is finally upon us, and the change of season signals the coming of the [...]

  Ad TechAwardsThe Wires