Aimee Newell Tarín
Editor
Articles by Aimee
The Stack: This Week in the World of Video
The Stack: This Week in the World of Video; Today’s MadTech Daily A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]
YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI
News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...]
YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI
News in brief: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI YouTube TV Viewership Exceeds Mobile for First Time TV has surpassed mobile and is now the primary device [...]
ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad
News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV Investors Back M&A Talks ITV’s major shareholders are in support of efforts to explore a potential [...]
Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices
News in brief: Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices Amazon’s Ad Business Earns $17bn in Q4 Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of last [...]
The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves
This week on The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves; Today’s MadTech Daily In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges [...]
Nexta’s Michael Wamberg on How Marketers can Boost ROAS in Retail Media
In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ad spend) in retail media. He expands on the benefits of self-service ad management, as well as [...]
Google Drops Vow Against Using AI for Harm; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video
News in brief: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video Google Drops Vow Against Using AI for Harm and [...]
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