Aimee Newell Tarín
Editor
Articles by Aimee
Digest: Streaming Soars as Linear Dips
In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube; Digital Rights Activists File Complaints Over Meta’s Targeted Ads Paramount’s Linear Revenue Dips as Streaming Sales Soar Paramount’s linear TV unit [...]
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier
News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users Amazon Ads Improves Transparency and Reporting Amazon intends to improve its ad offering’s transparency tools, reports Digiday. Updates to the service will [...]
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets Consumers Shift Spend to Align with Values With Trump back in the White House, politics are the cause of many US [...]
Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...]
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President Sustainability 'Critical' to 74% of Ad Businesses Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken [...]
The Stack: This Week in the World of Video
The Stack: This Week in the World of Video; Today’s MadTech Daily A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]
YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI
News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...]
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