Aimee Newell Tarín
Editor
Articles by Aimee
Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan
News in brief: AUS Publishers Hit Google with Lawsuits; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan Google Faces Ad Tech Lawsuits from AUS Publishers Google is facing two class-action lawsuits from [...]
2025 Predictions: Platforms
What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry. Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for-advertising sites) becoming [...]
European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool
News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]
Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok
News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta Tests Ads on Threads Meta has begun to test ads on its Threads platform “with a handful of brands in [...]
CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports
News in brief: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports CMA Launches Mobile Investigation into Apple and Google The UK’s Competition and Markets Authority (CMA) has launched strategic market status [...]
The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion
Today on The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion News this week has been dominated by social media, kicking off with TikTok’s teetering fate in the US. Last Sunday, TikTok was cut off for US users [...]
WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms
News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms WHSmith to Launch Retail Media Ad Network WHSmith is launching a retail media business: it will combine both in-store and digital out–of-home media [...]
Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold
News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold Trump Signs TikTok Delay and Repeals Executive Order on AI Safety Following last weekend’s commotion over [...]
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