Sheila Obeng-King
Articles by Sheila
Digest: Meta Suspends Political Ads in EU; UK Advertising Up 8% in Q1
In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with [...]
Digest: YouTube Drops Barb Subscription while Ad Revenue Nears $10bn; UK Puts Tech Giants’ Age Checks to the Test
In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.
The Stack: Major Headlines in Ad tech & Digital Media
This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we cover the UK targeting Apple and Google’s mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and [...]
Digest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions
In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.
Digest: UK Strikes AI Deal With OpenAI; YouTube Could Be Required to Prioritise Public Service Broadcaster Content; Dark Traffic Surges 49%
Today’s Digest discusses the UK striking an AI deal with OpenAI for public sector use, YouTube potentially being required to prioritise British public service broadcaster content, and ‘dark traffic’ surging 49% as ad blockers obscure 1 billion users.
Digest: HP Launching Ad Network; OpenAI to Introduce In-App Purchases in Revenue Push; Meta Settles $8bn Privacy Lawsuit
In today’s Digest, we discuss HP launching an ad network, OpenAI introducing in-app purchases in a revenue push and launching ChatGPT Agent, as well as Meta directors settling an $8bn privacy lawsuit. HP launching ad network HP is expanding beyond hardware with [...]
The Stack: AI Rewrites the Rules
This week, AI reshaped content distribution and platform policy, as the industry faced rising tensions between innovation and safety. In today’s Madtech Daily, we discuss AliExpress, TikTok, WeChat facing privacy complaints, Publicis’ quarter 2 growth boosted by creative & media, [...]
Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Profitability Declines
In today’s Digest, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength, and GenAI adoption in video ads soaring.
Digest: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push
In today’s Digest, we discuss how Ocado and publishers have teamed up on clean room data targeting, Reddit and the EU are stepping up age checks in an online safety push, and how TikTok’s Indonesia shakeup could signal challenges ahead [...]
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