Sheila Obeng-King

Articles by Sheila

• Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices

  2 weeks ago News

  

  In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices.

  AgencyAIContentCreativeDataMedia

• Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes

  3 weeks ago News

  

  In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe

  AIAppleDigital MarketingMarketing

• Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals

  3 weeks ago News

  

  In today’s Digest, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals Scope3 makes second round of layoffs Scope3 has implemented another round of redundancies, its [...]

  Ad TechAIAntitrustBrandsMediaRegulation

• Digest: Meta Says Scam Ads May Account for 3–4% of Revenue; Google doubles down on AI; Qwen Tops China App Store 

  3 weeks ago News

  

  In today’s Digest, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign.

  Ad SpendAdvertisingAIApp Stores

• The Stack: Ad Markets Accelerate

  3 weeks ago News

  

  This week’s developments highlighted a widening gap between regulatory pressure and rapid innovation, as Big Tech faced renewed antitrust challenges...

  Ad SpendAd TechAgentic AIAIAntitrust

• Digest: DOJ Appeals Google Search Monopoly Ruling; WeChat Blocks Tencent AI Chatbot Giveaway; Netflix and Warner Bros Struggle on Merger

  3 weeks ago News

  

  In today’s Digest, we cover the DOJ appealing the Google search monopoly ruling, WeChat blocking a Tencent AI chatbot giveaway, and Netflix and Warner Bros struggling over a potential merger.

  AcquisitionAIAntitrust

• Digest: Amazon Opens Ad Stack to AI Agents; Uber Returns to Asia via Macau; Publicis Groupe Ends 2025 on a High

  4 weeks ago News

  

  In today’s Digest, we look at Amazon opening its ad stack to AI agents, Uber returning to Asia via Macau, and Publicis Groupe ending 2025 on a high.

  AdvertisingAgentic AIAIbusiness growth

• Digest: OpenAI Sets $200,000 Spend for ChatGPT Ads; Alibaba’s Qwen Heats Up for Spring Festival; Could UK Fully Shift to Internet TV in 2030s?

  4 weeks ago News

  

  In today’s Digest, we cover OpenAI setting a $200,000 minimum spend for ChatGPT advertising, Alibaba’s Qwen heating up the AI app race, and Sky research suggesting the UK could fully shift to internet TV in the 2030s.

  AdvertisingAIAppsOpenAITV

• Digest: IAB Forecasts 9.5% US Ad Spend Growth; OpenAI Eyes $40bn Funding; Nine Sells 2GB & 3AW to Arthur Laundy

  4 weeks ago News

  

  In today’s Digest, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI eyeing USD$40bn (£29.6bn) in funding from Nvidia, Amazon, and Microsoft, as well as  Nine selling 2GB and 3AW [...]

  AdvertiserBrandsOpenAITV

• The Stack: AI and Accountability

  4 weeks ago News

  

  This week, regulation and reinvention were front and centre, as policymakers, platforms, and advertisers grappled with how ad tech and data are reshaping the digital ecosystem...

  AdvertisingDataGenerative AIGoogleYouTube