Sheila Obeng-King
Articles by Sheila
Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers
In today’s Digest, we cover OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X promising a new deal in efforts to win back advertisers.
Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules
In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe.
The Stack: Ads, Accountability, and AI
This week, mounting scrutiny over platform responsibility converged with growing questions around advertising integrity and the future of AI. In today’s MadTech Daily, we discuss publishers backing a government U-turn on AI copyright rules, IAB Australia launching a measurement initiative, [...]
Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group
In today’s Digest, we discuss Publicis advising clients to avoid The Trade Desk, Meta missing 1,000 illegal financial ads in Britain, and Alibaba forming a new AI business group.
Digest: Whistleblowers Say Meta & TikTok Amplify Harmful Content for Engagement; Amazon Rolls Out 1-Hour Delivery; UK Gov Launches Local Media Support Initiative
In today’s Digest we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative.
The Stack: Regulation Tightens as AI Redefines Media
This week saw regulators sharpen oversight of streaming and digital platforms, while AI, ecommerce, and leadership shake-ups continued to reshape the media and advertising landscape.
Digest: Amazon Eyes Role in Chatbot Ad Sales; News Corp Lands $50m AI Deal with Meta; 85% of Europeans Use Ad-Supported Streaming
In today’s digest, we cover Amazon eyeing a role in chatbot ad sales, News Corp landing a USD$50m (£37m) AI deal with Meta, and 85% of Europeans using ad-supported streaming.
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