Sheila Obeng-King

Articles by Sheila

• Digest: TikTok Splits US App From Global Business; YouTube CTV Ads Enable Shopping; Netflix Doubles Ad Revenue

  2 weeks ago News

  

  In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and Netflix doubling ad revenue while eyeing growth in 2026.

  AdvertisingCTVYouTube

• The Stack: Major Shifts in AI

  2 weeks ago News

  

  This week, Platforms rolled out new monetisation models, media groups embraced Big Tech partnerships, and policymakers pushed for tighter controls.

  Ad TechAdvertisingAIAmazonDisplay

• Digest: BBC and YouTube Strike Strategic Partnership; FTC to Appeal Meta Antitrust Ruling; IPA Launches Gen AI Forum

  3 weeks ago News

  

  In today’s Digest, we cover the BBC Group and YouTube striking a strategic UK partnership, the FTC moving to appeal aMeta antitrust ruling, and the IPA launching the IPAi Forum focused on generative AI.

  AdvertiserAIAntitrustRegulation

• Digest: Temu Revenue Catches up to Amazon; Meta Accused of Ignoring Illegal Gambling Ads; ByteDance Challenges Alibaba With AI-Powered Cloud Push

  3 weeks ago News

  

  In today’s Digest, we discuss Temu closing the gap with Amazon in global cross-border e-commerce, Meta being accused of ignoring illegal gambling ads, and ByteDance challenging Alibaba with an AI-powered cloud push.

  AIE-CommerceMetaonline Saftey

• Digest: Publishers Sue Google Over Alleged Ad Tech Manipulation; Labour MPs Push for Under-16s Social Media Ban; Threads Surpasses X in Daily Mobile Users

  3 weeks ago News

  

  In today’s Digest we cover five US publishers suing Google over alleged ad tech manipulation as well as Google appealing a landmark antitrust verdict over its search monopoly. We also cover 60 plus MPs urging Starmer to act on an [...]

  Ad TechAIAntitrustMetaPublisher

• Digest: Ads Come to ChatGPT; BBC to Air Programmes on YouTube; Singapore Eases Data Sharing

  3 weeks ago News

  

  Ads ARE coming to ChatGPT; BBC teams with YouTube, and Singapore changes laws to ease data sharing.

  Agentic AIAILegalMetaMetaverseNewsOpenAIVR

• The Stack: Uncertainty Grips Media

  3 weeks ago News

  

  This week’s developments point to a media and advertising industry under strain, as major deals wobble, alliances shift, and publishers confront a rapidly changing discovery landscape. In today’s MadTech Daily, we cover Wikimedia expanding AI partnerships across tech giants, Alibaba’s [...]

  AcquisitionAd TechAI

• UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report 

  4 weeks ago News

  

  We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

  Ad TechAIMarketing

• Digest: Dentsu’s Bid to Sell Global Unit nears Collapse; UK Seeks Copyright Reset between AI and Creators; Netflix Prepares Cash Deal for Warner Bros. and HBO Max

  4 weeks ago News

  

  In today’s Digest, we cover Dentsu’s bid to sell a global unit nearing collapse, the UK seeking a copyright reset between AI firms and creators, and Netflix eyeing a cash deal for Warner Bros. and HBO Max.

  AcquisitionAIcopyright

• Digest: Apple Taps Google Gemini to Power AI Siri; Paramount Skydance Takes WBD to Court; Study Reveals Publishers’ Grim Search Outlook

  4 weeks ago News

  

  In today’s Digest, we cover Apple tapping Google Gemini to power AI Siri, Paramount Skydance taking Warner Bros. Discovery to court, and a study revealing publishers’ grim outlook for search.

  AIAppleLawsuitPublisher