Sheila Obeng-King

Articles by Sheila

• How Should Advertisers Navigate the New Era of Conversational AI? 

  1 month ago News

  

  We examine the introduction of advertising to ChatGPT and what it could mean for advertisers, consumers, and the wider AI ecosystem...

  AdvertiserAdvertisingAIChatGPTConversationalDisplay

• Digest: UK Pressures Google on AI Overview Opt-Out for Publishers; Google Axes YouTube vs TV Viewing Comparison; VOD to Power UK Ad Growth

  1 month ago News

  

  In today’s Digest, we cover the UK pressuring Google over AI Overview opt-outs for websites, Google axing YouTube vs TV viewing comparisons, and UK advertising hitting £12.5bn in Q3, up 11.4%.

  AdvertisingAIMediaPublisherYouTube

• Digest: Meta to Test Premium Subscriptions Across Platforms; Google Agrees to $68m Privacy Settlement; YouTubers Sue Snap

  1 month ago News

  

  In today’s Digest, we cover Meta testing premium subscriptions across Instagram, Facebook, and WhatsApp as well as Google agreeing to a USD$68m settlement over voice assistant privacy claims, while it receives guidance from the EU about how to help search [...]

  AdvertisingAIAntitrustcopyrightEUMeta

• Digest: ICE Seeks Ad Tech Tools for Investigations; Threads Rolls Out Global Ads; WPP Retires Hogarth and Launches New Global Entity 

  1 month ago News

  

  In today’s Digest, we cover ICE seeking ad tech and big data tools for investigations. We also look at major Meta news, including Threads rolling out global ads and Meta banning teens from AI bots amid a youth addiction trial, [...]

  DataDisplayLegalMeta

• Digest: TikTok Splits US App From Global Business; YouTube CTV Ads Enable Shopping; Netflix Doubles Ad Revenue

  1 month ago News

  

  In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and Netflix doubling ad revenue while eyeing growth in 2026.

  AdvertisingCTVYouTube

• The Stack: Major Shifts in AI

  1 month ago News

  

  This week, Platforms rolled out new monetisation models, media groups embraced Big Tech partnerships, and policymakers pushed for tighter controls.

  Ad TechAdvertisingAIAmazonDisplay

• Digest: BBC and YouTube Strike Strategic Partnership; FTC to Appeal Meta Antitrust Ruling; IPA Launches Gen AI Forum

  1 month ago News

  

  In today’s Digest, we cover the BBC Group and YouTube striking a strategic UK partnership, the FTC moving to appeal aMeta antitrust ruling, and the IPA launching the IPAi Forum focused on generative AI.

  AdvertiserAIAntitrustRegulation

• Digest: Temu Revenue Catches up to Amazon; Meta Accused of Ignoring Illegal Gambling Ads; ByteDance Challenges Alibaba With AI-Powered Cloud Push

  1 month ago News

  

  In today’s Digest, we discuss Temu closing the gap with Amazon in global cross-border e-commerce, Meta being accused of ignoring illegal gambling ads, and ByteDance challenging Alibaba with an AI-powered cloud push.

  AIE-CommerceMetaonline Saftey

• Digest: Publishers Sue Google Over Alleged Ad Tech Manipulation; Labour MPs Push for Under-16s Social Media Ban; Threads Surpasses X in Daily Mobile Users

  1 month ago News

  

  In today’s Digest we cover five US publishers suing Google over alleged ad tech manipulation as well as Google appealing a landmark antitrust verdict over its search monopoly. We also cover 60 plus MPs urging Starmer to act on an [...]

  Ad TechAIAntitrustMetaPublisher

• Digest: Ads Come to ChatGPT; BBC to Air Programmes on YouTube; Singapore Eases Data Sharing

  1 month ago News

  

  Ads ARE coming to ChatGPT; BBC teams with YouTube, and Singapore changes laws to ease data sharing.

  Agentic AIAILegalMetaMetaverseNewsOpenAIVR