Sheila Obeng-King

Articles by Sheila

• The Stack: The AI Advertising Era

  1 month ago News

  

  From bigger budgets and smarter auctions to instant TV ads, this week saw the media and ad tech industries racing toward an automated future. In today’s Digest, we cover Perplexity launching a tool to simplify online shopping, a Spanish court [...]

  Ad SpendAdvertiserAICTV

• Digest: Advertisers Eye 2026 Media Budget Shifts; ChatGPT to Offer Target Shopping; Meta Cleared of Monopoly Claims 

  1 month ago News

  

  In today’s Digest, we cover major shifts for advertisers in 2026 media budgets, ChatGPT offering target shopping via OpenAI, and OpenAI striking a deal with Intuit for personal finance integration. We also discuss Meta being cleared of monopoly claims over [...]

  AdvertiserAIAntitrust

• Digest: Channel 4 Launches AI Ad Tool for SMEs; Twitter Co-Founder Finances App to Bring Back Vine Videos; Jeff Bezos Creates AI Startup

  1 month ago News

  

  In today’s Digest, we discuss Channel 4 launching an AI ad tool for SMEs, Jack Dorsey backing diVine, a Vine reboot featuring its video archive, as well as Jeff Bezos becoming co-CEO of Project Prometheus.

  AdvertisingAIGenerative AI

• Digest: Havas Denies WPP Talks; Dentsu Prepares for Staff Cuts as International Business Underperforms; Court Orders Google to Pay €572m in Antitrust Damages

  1 month ago News

  

  In today’s Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

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• Digest: IAB Launches Ad Auction Protocol; NBCUniversal to Debut NBC Sports Network

  1 month ago News

  

  In today’s Digest, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing.

  AdvertiserAIDisplayStreaming

• The Stack: AI Rules Rewritten

  2 months ago News

  

  This week, broadcasters, tech giants, and regulators redrew the boundaries of digital media  from ITV’s precision TV ads to Europe’s softened AI stance. In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, [...]

  AIonline SafteyOpenAIPodcast

• Digest: Trump Threatens $1bn Lawsuit Against BBC; Major Podcast Push; Wikipedia Urges Responsible Use of its Content by AI

  2 months ago News

  

  In today’s Digest, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We [...]

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• Digest: Amazon Expands Global Reach with Bazaar App; OpenAI Proposes Teen Safety Standards; Daily Mail Sees up to 90% Traffic Drop from AI Overviews 

  2 months ago News

  

  In today’s Digest, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and Google’s AI Overviews disrupting traffic for the Daily Mail.

  AIDisplayecommercePublisher

• Digest: Comcast in Talks to Buy ITV’s Broadcast Arm; Apple Nears $1bn Deal to Power Siri; EU to Weaken AI Act Amid Big Tech Pressure

  2 months ago News

  

  In today’s Digest, we cover Comcast in talks to buy ITV’s broadcast arm for £2bn, Apple nearing a USD$1bn deal to power a Siri overhaul with Google’s Gemini AI, and the EU weakening its landmark AI Act amid Big Tech [...]

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• The Stack: AI in the Spotlight

  2 months ago News

  

  This week, AI faces lawsuits and security challenges as streaming giants chase billion-dollar milestones and media power plays reshape the screen. In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of [...]

  AcquisitionAIDigitalDisplayMedia