Sonja Kroll

EMEA Editor

Sonja is the EMEA editor for ExchangeWire and covers all things programmatic in Europe from her base in Dublin. She initially found her way into the online marketing world through editorial and management roles for Yahoo! Search Marketing in the mid 2000s, before switching sides in 2009 and reporting on the online advertising industry as a regular contributor to German language internet news portal internetworld.de, and working as a content creator for a variety of clients in the tech and marketing world. Sonja has a BA in Photographic Media under her belt and in a previous life, qualified as secondary school teacher from the University of Würzburg, Germany, conducted traffic surveys and acted as an extra on an Irish soap opera.

Articles by Sonja

• Header Bidding – Another Nail in the Second-Price Coffin

  10 years ago News

  

  With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus' SVP of publisher strategy, Tom Shields, outlines his thoughts on this potential shift for the industry.  Auction dynamics are not exactly cocktail party conversation (unless [...]

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• AppNexus Partners with Schibsted As Supply Turf War Begins; News Corps Buys Unruly

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full stack publisher deal; StickyADS reaches for North America; News Corp goes after video ad views; [...]

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• Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource merges with SupersonicAds; Scoota celebrates new name and new investors; and HookLogic secures a major [...]

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• AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial Media acquisition; Rubicon Project takes programmatic outdoors; MoPub launches Demand Platform; Turn appoints a new [...]

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• MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick; Smartclip goes tech in Berlin; Adsquare appoints a new VP, [...]

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• Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2

  10 years ago News

  

  In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook enhances its Audience Network with new ad formats; Tapad and Medialets team up; and Sizmek [...]

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• Google Blocks Third Party Access To YouTube Inventory Via DoubleClick Ad Exchange; Criteo Disappoints Despite Revenue Growth

  10 years ago News

  

  In this week's ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access to YouTube inventory via the DoubleClick Ad Exchange; Criteo disappoints despite revenue growth; Integral Ad Science gets new capital; ProSiebenSat.1 [...]

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• Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display

  10 years ago News

  

  In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend soars in the UK; and AOL relies on Java 8 for the push into the [...]

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