Latest Stories

• The MadTech Podcast Special - the Future of Measurement and the Role of Brand Suitability and Context

  5 years ago Podcast

  

  Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre. In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, [...]

• Ditching the Waterfall to Open Up New Monetisation Options

  5 years ago News

  

  Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of [...]

• YouTube Acquire Simsim; Tencent Set to Buy Sumo

  5 years ago News

  

  In today's ExchangeWire news digest: YouTube acquire Indian social commerce startup Simsim; Tencent are set to buy UK games developer Sumo Group; and Xiaomi have overtaken Apple to become the second-largest smartphone maker.   YouTube acquire Simsim YouTube have acquired Indian social commerce [...]

• AT&T Look to Sell Xandr; GlobalBees Raise $150m

  5 years ago News

  

  In today's ExchangeWire news digest: AT&T rush to sell off Xandr; GlobalBees raise USD $150m in a series A funding round; and Netflix beat subscriber and revenue expectations, but miss their target earnings.   AT&T in rush to sell Xandr ad tech [...]

• Fast Radius Go Public Via SPAC; Chaka Raise $1.5m Pre-Seed

  5 years ago News

  

  In today's ExchangeWire news digest: digital manufacturing company Fast Radius go public via a USD $1.4bn SPAC deal; Nigerian trading platform Chaka raise USD $1.5m in pre-seed funding; and the UK government consider tighter regulations for streaming platforms.   Fast Radius go [...]

• Five Challenges & Changes Ahead of Marketing Nirvana

  5 years ago News

  

  Writing exclusively for ExchangeWire, Bedir Aydemir, Head of Audience and Data, Commercial, News UK and judging panel member for The Wires Global 2021, outlines key immediate challenges the digital advertising industry faces in the post-cookie environment. I’m an optimist when it [...]

• Zoom Acquire Five9; Australian Esports and Gaming Revenue to Rise 7.5% to 2025

  5 years ago News

  

  In today's ExchangeWire news digest: Zoom acquire cloud communications company Five9; a PwC reports finds that Australia' esports and gaming revenue will grow by 7.5% each year to 2025; and Indian news and social network startup Inshorts raise USD $60m [...]

• 2 Years, 2 Imperatives: How to Focus Efforts During the Cookieless Delay

  5 years ago News

  

  Following an article from Eyeota’s Rob Armstrong, written shortly after Google announced a delay to the termination of cookies on Chrome, Kristina Prokop, CEO and co-founder, Eyeota, explains why brands should implement cohort-based onboarding as part of a data-agnostic strategy [...]

• Twitter Up Compliance in India; New US Order Looks to Curb Big Tech

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Twitter appoint new executives in India in order to become compliant with the country’s IT regulations; president Biden [...]

• The Telegraph's Camilla Child on Algorithm Deletion, Hide my Email, and Data Sharing

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins ExchangeWire’s Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they [...]