Latest Stories

• Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM

  7 years ago News

  

  Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation's new CIIM metric. 1. What [...]

• COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

  7 years ago News

  

  In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won't postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with [...]

• Advertising Vs Coronavirus: Part Two - The Service Layer

  7 years ago News

  

  In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to learn how their businesses and clients are coping with the crisis and their predictions during this time of uncertainty. Keyword competition [...]

• Safari Blocks Third-Party Cookies; Contextual Ads "More Engaging"

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; [...]

• Silverbullet's Umberto Torrielli on FoxCorp-Tubi; Coronavirus Ad Spend; and Safari

  7 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. On this week's episode: - In streaming wars news [...]

• Blocking Third-Party Cookies Becomes Default on Safari; Roku Caught Up in New Ad Fraud Scandal

  7 years ago News

  

  In today's ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and Ooh Media announces a USD$167m equity raising round. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream [...]

• Advertising Vs Coronavirus: Part One - Ad Tech

  7 years ago News

  

  In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon the advertising industry, ExchangeWire speaks to a variety of technology vendors and industry associations for their insight into how the [...]

• Tokyo 2020 Postponement a Blow to Advertisers; Rivals Join Forces for OOH in Singapore

  7 years ago News

  

  In today's edition of ExchangeWire Daily Digest: the decision to postpone the Summer Olympics in Tokyo is expected to have a major impact on advertisers; Moove Media and XCO team up to help advertisers in Singapore; and Facebook announces it's [...]

• Twitter Warns of Financial Struggles; Viu Partners with Singaporean and Thai Broadcasters

  7 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Twitter warns of financial struggles; Viu partners with Singaporean and Thai broadcasters; and Ooh Media requests voluntary suspension.  Twitter warns of financial struggles Twitter warned its financial performance would fall short this quarter as [...]

• GSG Acquires iGraal; ITV Cancels 2019 Dividend and Abandons Revenue Outlook

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GSG acquires iGraal; ITV cancels 2019 dividend and abandons revenue outlook; and Simpli.fi bolsters OTT and CTV offering.  GSG [...]