Latest Stories

• GumGum's Pete Wallace on Snapchat, Upday, and App Developers

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Pete Wallace, UK commercial director at GumGum, to discuss the latest news in ad tech and martech. On this week's episode: - Snapchat has announced [...]

• Exposed: The Users Behind the Ad Blockers

  7 years ago News

  

  Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and [...]

• In This Privacy-First Era, Ad Tech Needs to Evolve or Die

  7 years ago News

  

  The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic demand is being funnelled into Google Chrome - where cookie matching, frequency capping, retargeting and [...]

• With All the Talk of Fraud, the Industry Overlooks Waste

  7 years ago News

  

  Consider the terms 'fraud', and 'waste'. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming criminals versus noble forces, waste is a far less emotive and enticing concept. However, in an industry as complex as [...]

• Mindtree Reports 10.3% Revenue Growth; Investis Digital Announces the Launch of Connect.ID

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Mindtree reports 10.3% y-o-y revenue growth; Investis Digital announces the launch of Connect.ID; and Mobile Web Usage [...]

• The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack

  7 years ago News

  

  Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous few years, along with technical innovations such as the roll-out of 5G, now could be the time when [...]

• Why the Move to First-Price Programmatic Auctions Will Benefit APAC Publishers and Advertisers

  7 years ago News

  

  Writing on an exclusive basis for ExchangeWire, Deepti Phatak (pictured below), sales project and program lead at Verizon Media, explains how both publishers and advertisers can benefit through the promotion of unambiguous bidding via the transition to first-price auctions. Ever since [...]

• Near Raises USD$100m (£80.1m); Majority of Marketers Want to Spend More on Programmatic Audio

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m (£80.1m) to fuel expansion; Marin Software releases State of Digital Advertising 2019 report; majority of [...]

• Condé Nast's Nicole Holtsmark on Blackstone Buying Vungle, Facebook's Libra, and Amazon's SSP

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Nicole Holtsmark, head of commercial platforms and data products at Condé Nast International, to discuss the latest news in ad tech and martech. On [...]

• We Are Not Too Big to Fail: Further Implications of the ICO’s Ad Tech Update Report

  7 years ago News

  

  Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner's Office (ICO), which included dramatic fines, updated cookie guidance and the Update Report into Adtech and Real Time Bidding. The combination of massive potential fines, and the fact [...]