Latest Stories

• OOH – Harnessing the Power of Audience Location Intelligence

  9 years ago News

  

  Geolocation data continues to become more accurate and reliable, giving advertisers the best opportunity to reach audiences in real time with extremely targeted messaging. Writing exclusively for ExchangeWire, Kym Frank (pictured below), President, Geopath, talks about how measurement, optimisation, and [...]

• Analysis: Google & Twitter Q1 2017 Earnings

  9 years ago News

  

  Google are triumphing right now. Despite the YouTube debacle, and resulting advertiser boycott, the company’s stock price reached an all-time peak of USD$937 on 28 April, 2017, after posting favourable Q1 2017 earnings (NASDAQ: GOOGL). The company saw mobile search and [...]

• Is There Such a Thing as Deterministic Data at Scale?

  9 years ago News

  

  Deterministic data is considered to be the holy grail by advertisers. But it is often ignored over probabilistic data, due to the latter's perceived sheer volume of data points and scalability. As Paul Hickey (pictured below), director of digital solutions, TwentyCi, writes, while [...]

• Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Baidu among top five global media owners; Digital ads to outpace TV in HK & TW; IAB [...]

• APAC Brands Need More Than Data in Data-Driven Marketing

  9 years ago News

  

  It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be successful. Increasing focus on such initiatives has overshadowed the need for creativity; and this can lead consumers towards ad blockers, [...]

• Business in 2020: How Marketers Can Own the Customer Experience

  9 years ago News

  

  A recent report from the Economist Intelligence Unit revealed 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020; which happens to be the same year Walker Information's Customers 2020 Report predicts customer [...]

• Teads Closes inRead Deal with Estado; Pragma Resells Hathway Solutions in LATAM

  9 years ago News

  

  In this week's LATAM Roundup: Teads closes deal for inRead video ads with Brazilian publisher Grupo Estado, and claims an increase by 45% in their inventory in 2017; Pragma closes deal to resell Hathway solutions in Latin America, focusing on [...]

• The YouTube Boycott & Brand Management in the Age of Trump

  9 years ago News

  

  This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within [...]

• AA/WARC Expenditure Report Shows UK Ad Spend Maintains Strength: Experts Comment

  9 years ago News

  

  The Advertising Association/WARC Expenditure Report released this week (25 April, 2017) highlights the steady growth of advertising spend in the UK , with mobile contributing to 99% of new investment entering the internet ad market last year. Moreover, digital doubled [...]

• Adblock-Nutzung gestiegen; Sourcepoint erhält ePrivacy-Siegel

  9 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Mehr Adblocker-Einsatz in Deutschland; Sourcepoint bekommt ePrivacy-Siegel; Viewbility Benchmarks für Deutschland; und adsquare kooperiert mit Motionlogic. Mehr Adblocker: Deutsche User vor allem von Pop-ups genervt Die Zahl [...]