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Online Campaigns Struggle to Target Women; Brands Lead Creators on YouTube
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online campaigns struggle to target women; Brands lead creators on [...]
Premium Content is More Important than Ever: Q&A with Richard Reeves, MD, AOP
With fraud, ad blocking, dwindling yield, and transparency issues knocking on their doors, premium publishers are having a tough time at present. These challenges aren't insurmountable, but will require collaboration if publishers are to overcome them, with a focus on [...]
Personalisation, But Not Precision
With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the so-called 'universal ID'. Writing exclusively for ExchangeWire, Ray Kingman, CEO, Semcasting, talks about the challenges the universal ID still faces, [...]
Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with [...]
What Are You Forgetting When Developing Your Mobile Advertising Strategy?
We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention. The minefield of consumer attention is a hard one to navigate; and those who are successful [...]
Digital Can Steal Hearts & Minds, As well As Ad Budgets
When you think of bold creative executions, digital doesn't tend to spring to mind and an even less obvious connection is mobile. Yet, given the weight of importance consumers place on their mobile devices, why shouldn't these be front and [...]
China Ad Tech Players Don't Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad tech players don't always respect boundaries; Singapore media giants to build programmatic marketplace; China 1Q [...]
APAC Publishers Dragged Down by SSP Codes
Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency. They need to move away from this and start embracing header bidding, urges Rammohan Sundaram, C1X's Asia-Pacific Middle East Africa [...]
Clear Channel & In Loco Media Close OOH Deal; Cazamba Expands to LATAM Countries
This week's Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions in out-of-home campaigns in Brazil; Cazamba expands operations in Latin America with offices in Miami, [...]
Mehr Kooperationen für adsquare; MMA Deutschland wächst
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neue adsquare-Kooperationen; MMA Deutschland auf Wachstumskurs; und Axel Springer und United Internet bringen Awin. Adsquare kooperiert mit Adbrain, Drawbridge, Tapad Über eine Handvoll neuer Kooperationen will Adsquare [...]
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