PressBox News

• Adzymic Expands Footprint with New Hong Kong Office, Strengthening Commitment to Omnichannel Ad Tech in Greater China

  2 months ago News

  

  Adzymic (智酶動力), an award-winning provider of omnichannel creative and media solutions, has established its new entity in Hong Kong. Active in the market since 2021, this milestone deepens Adzymic’s roots and reinforces its commitment to delivering cutting-edge dynamic creative optimisation [...]

• IAB Europe Releases First Impact of AI on Digital Advertising Report

  2 months ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (18th September, 2025) released the first Pan-European Impact Report on the Impact of AI on Digital Advertising, the first study showing how AI is being adopted, [...]

• PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue

  2 months ago News

  

  PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate [...]

• Hawk by Azerion & Adsquare Expand Global Partnership

  2 months ago News

  

  Hawk by Azerion, a leading omnichannel advertising platform within the Azerion Group, and Adsquare, the global location intelligence platform, are proud to announce the expansion of their strategic partnership into new key markets, including Latin America, the Middle East, the [...]

• XPLN.AI Opens Office in Milan & Appoints Anna Iuculano as Managing Director Italy

  2 months ago News

  

  XPLN.AI, the ad attention measurement and optimisation specialist, announces the opening of its new office in Milan along with the appointment of Anna Iuculano as managing director Italy.  Following a recent €7m (£5.9m) fundraising round, XPLN.AI is significantly accelerating its international [...]

• OpenX is Now the First Platform to Offer Agencies Automated Discounts from Curation & Data Partners

  2 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (17th September, 2025) announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™. This offering helps brands [...]

• Pixalate’s August 2025 US Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality

  2 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the US August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store.  The report ranks [...]

• Pixalate’s August 2025 UK Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality

  2 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (16th September, 2025) released the United Kingdom August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the [...]

• Independent Study Confirms Significant ROI from Happydemics’ Brand Lift Solution

  2 months ago News

  

  Ad tech company Happydemics today (16th September, 2025) announced the findings from a commissioned study conducted by Forrester Consulting, which found that a composite organisation, representative of interviewed customers with experience using brand lift, achieved a 47% return on investment [...]

• 10 Years of goTom: Swiss Ad Tech Provider Celebrates Milestone & Looks Ahead

  2 months ago News

  

  goTom, the Swiss SaaS company for ad sales management, celebrated its 10th anniversary on September 11. Together with clients, partners, and employees, the company hosted a summer party on Lake Zurich. With BBQ, cool drinks, and music, the evening brought [...]