PressBox Articles

• mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

  2 months ago News

  

  mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]

• DoubleVerify Expands Regional & Global Operations with Three Appointments

  2 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces three key appointments in the UK.  Carl Kisseih joins as lead enterprise sales director, Owen Boyne as enterprise sales director, and Chris Mort as global client partner. Kisseih [...]

• Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

  2 months ago News

  

  Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [...]

• Adnami Releases Data-Driven White Paper: "It's all about attention"

  2 months ago News

  

  Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]

• MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

  2 months ago News

  

  MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [...]

• Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR

  2 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [...]

• Yahoo Academy Announces Class of 2025

  2 months ago News

  

  Yahoo has announced the 30 emerging leaders chosen to participate in the 2025 Yahoo Academy programme. This year's delegates have been selected from an entry pool of over 180 highly talented media and marketing professionals from across Australia and Singapore.  Marking [...]

• The 2025 All in Census is Now Open – Make Sure You Take Part

  2 months ago News

  

  The UK advertising industry is running its third All In Census today (March 12th, 2025), the biggest industry-wide workforce survey of its kind. Every individual working in the UK advertising and marketing services is encouraged to make their voice heard [...]

• Axis Joins IAB UK as Newest Member to Drive Innovation in Digital Advertising

  2 months ago News

  

  Axis, a global programmatic platform, is proud to announce its membership with IAB UK, the trade association for digital advertising. This strategic partnership marks a significant milestone in Axis's commitment to advancing the digital advertising ecosystem and fostering transparency, innovation, [...]

• Seedtag Appoints Aritz Reyes as Global SVP of Operations

  2 months ago News

  

  Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz will oversee the company’s operational transformation to support its rapid growth and further enhance its international footprint across 16 markets. [...]