PressBox News

• Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

  3 months ago News

  

  Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media. As the retail media landscape [...]

• DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns

  3 months ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (June 4th, 2025) announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of [...]

• Growth of Adnami’s Sonar Underscores Industry’s Focus on Attention-Driven Advertising 

  3 months ago News

  

  Adnami’s attention-first measurement tool, Sonar, has seen adoption more than double in just the first four months of 2025, underscoring the industry’s growing commitment to attention as the new baseline for advertising performance. Sonar’s rapid growth reflects a market hungry [...]

• Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

  3 months ago News

  

  Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.  The new Tag enables media organisations to deploy high-quality Covatic audiences with just [...]

• Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

  3 months ago News

  

  Today, (June 3rd, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway, and Denmark.  The findings reveal that the Nordics are [...]

• Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe

  3 months ago News

  

  PubMatic, an independent technology company shaping the future of digital advertising's supply chain, today (June 3rd, 2025) announced an expanded partnership with Trainline. The partnership incorporates both onsite and offsite capabilities, allowing agencies and advertisers to utilise Trainline's rich first-party data [...]

• OKAST Selects Axeptio to Strengthen its Consent Management Strategy Across Europe

  3 months ago News

  

  As part of its continued growth across Europe, OKAST, a leading international provider of white-label platforms for live streaming, video-on-demand, and FAST channels, has announced a strategic partnership with Axeptio, the European consent management solution. Through this alliance, OKAST will [...]

• Adsquare Unveils OnePlatform

  3 months ago News

  

  Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

• iion Expands its Premium Game Inventory with Top Mobile Publisher Wooga

  3 months ago News

  

  iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has expanded its long-term partnership with Wooga, a leading mobile game developer, by integrating the premium inventory of their game June’s Journey through Amazon’s Transparent Ad Marketplace (TAM). [...]

• Seedtag Appoints Brian Danzis as Global Chief Revenue Officer

  3 months ago News

  

  Seedtag, the global contextual advertising company, announced the promotion of Brian Danzis to chief revenue officer. In his new role, Danzis will oversee Seedtag’s worldwide revenue strategy, aligning operations across its 16 markets to support its continued business acceleration and [...]