PressBox News

• Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

  3 months ago News

  

  GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [...]

• iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

  3 months ago News

  

  iion, the leading game advertising platform, today (21 July, 2025) announced a strategic partnership with TCL, a top global tech brand in display technology and consumer electronics. This collaboration integrates iion’s game advertising capabilities into TCL’s connected TV (CTV) ecosystem, [...]

• Audrey Boisumeau Joins Azerion as VP of Enterprise Solutions for UK and US

  3 months ago News

  

  Omnichannel advertising platform Azerion has appointed Audrey Boisumeau as VP of enterprise solutions for its UK and US operations. With 15 years in the programmatic advertising industry, Boisumeau joins from demand side platform (DSP) Aidem where, as managing director for EMEA, [...]

• Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation

  3 months ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (17th July, 2025) announces a strategic partnership with Airtory, the world-leading creative management platform, to transform connected TV (CTV) ad engagement. Brands and agencies will have [...]

• Captify & Adalyser Partner to Leverage Search Intent Data for Premium TV Inventory

  3 months ago News

  

  Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory.  Through this partnership, Adalyser’s ActiveVoice [...]

• MGID Announces Partnership with Patch.com to Reach Exclusive Local Audiences in the US

  3 months ago News

  

  MGID, the global advertising platform, has today (16th July, 2025) announced its partnership with Patch.com, one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month. This exclusive partnership will focus [...]

• Clinch Announces "Unlimited Ad Serving" -  A New SaaS Model That Prioritises Outcomes Over Impressions

  3 months ago News

  

  Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts. With a fixed monthly fee, self-service clients get [...]

• Gen X to be Biggest Xmas 2025 Spenders Finds New Research from Azerion

  3 months ago News

  

  Generation X are set to be the biggest spenders for Christmas 2025, with 25% saying their festive outgoings will be £500 or more. This compares to 18% of millennials and baby boomers spending the same amount, 10% of the silent [...]

• Axis & AlgoriX Partner to Expand Access to Premium In-App Supply

  3 months ago News

  

  Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every [...]

• TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

  3 months ago News

  

  TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]