PressBox Articles

• Now Available to Global Brands — DoubleVerify’s Authentic Attention™ Powers Campaign Effectiveness

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]

• 68% of UK Marketers Believe the Future of Advertising Relies on Multiple Interoperable ID Solutions

  4 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” research. Amongst other key findings, [...]

• Taboola Introduces Way for Publishers to Personalise Digital Properties Based on Reader Loyalty

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new addition to its suite of segmentation and personalisation offerings for publishers.  According to industry data, 70% of publishers personalise [...]

• Admix Signs Two Ad Industry Legends to Strengthen Global Leadership for In-Play Advertising

  4 years ago News

  

  Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and [...]

• TheViewPoint is Certified by Innovid to Run Interactive CTV Ads

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Innovid, an independent omni-channel advertising, and analytics platform built for television, to run Interactive CTV ads. Interactive CTV (ICTV) ads utilise the innovative concept of CTV and [...]

• Impact Rolls Out Series Of Events To Celebrate Black History Month In The US

  4 years ago News

  

  Impact, the global leader in Partnership Automation™, has embarked upon a carefully curated Black History Month programme of events, which involves a collection of activities globally, including philanthropic activity for its staff to get involved in. This activity will see Impact [...]

• Captify Unveils Self-Service Platform, Sense, Giving Advertisers Direct Access to Deeper Consumer Understanding Through Fresh, Search-Powered Insights and Audiences

  4 years ago News

  

  Captify, the global leader in Search Intelligence, announced the launch of its proprietary search powered self-service insights, audience planning and activation platform – Sense – which is in part developed in partnership with UM, the global media agency network of [...]

• AdTonos to Deliver Virtual Event Series “Audio Sushi”

  4 years ago News

  

  Programmatic audio advertising platform, AdTonos has announced the launch of “Audio Sushi” – a new virtual event series featuring contributions from leaders across the digital media space, open to all and kicking off at 11am GMT on 18th February 2021.  As in-person [...]

• Adverty Focuses on Product Strategy, Promotes Tobias Knutsson to CEO

  4 years ago News

  

  Adverty AB (publ) today announces the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as chief supply officer, with founder Niklas Bakos to focus on product strategy and development, as the leading in-game advertising specialist enters [...]

• Unruly Finds Toyota Campaign Featuring Paralympian Jessica Long Most Effective Ad of Super Bowl LV

  4 years ago News

  

  Toyota's “Upstream” is the most effective ad of Super Bowl LV, according to new research from Unruly.  A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and [...]