PressBox News

• Ogury Launches Thumbnail Ad, the First Non-Fullscreen Format Built Specifically for Mobile

  5 years ago News

  Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile. Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise [...]

• Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager [...]

• Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as chief product officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans [...]

• Unruly Data Uncovers Singapore Consumers’ Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Habits and Ad Preferences

  5 years ago News

  

  Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic.   CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more [...]

• Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

  5 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s [...]

• Adverity Named a Gartner Cool Vendor

  5 years ago News

  

  Adverity, a leading marketing data intelligence platform, is recognised in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed [...]

• Placements.io Announces Marketer Revenue Management System with Neptune Retail Solutions

  5 years ago News

  

  Placements.io, the leader in revenue and billing management for media companies, announced that Neptune Retail Solutions (NRS), is live on the platform. NRS is a premier retail focused marketing solutions provider in the US, with a comprehensive shopper media experience [...]

• Placements.io Launches First Order Management Integration with Megaphone

  5 years ago News

  

  Placements.io, the leader in revenue and billing management for media companies, today announced that the company has launched a publisher technology integration with Megaphone, the largest podcast hosting and monetisation platform. Additionally, Megaphone has signed an agreement with Placements.io as [...]

• VDX.tv Partners with Rippll to Help Advertisers Understand Ad Impact on Consumer Purchases, Brand & Visit Uplift

  5 years ago News

  

  With the goal of understanding the consumer journey and helping brands measure the impact of their media on consumer spending, VDX.tv has partnered with Rippll, a leading independent attribution company. Rippll works with major banks in key global markets to provide [...]

• Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product

  5 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations. Now travel marketers can access all major digital marketing channels from a [...]