PressBox Articles

• Nexta.io Launches AI-Driven Optimisation Engine NeOO

  5 years ago News

  

  Nexta.io, a sales activation platform for publishers and classifieds, today introduced NeOO, the Nexta Omnichannel Optimisation engine. This AI-driven engine helps advertisers to fully utilise Nexta’s spectrum of digital marketing solutions in an easy, automated and optimised manner. Key features of [...]

• Goldbach Germany Partners with Hivestack

  5 years ago News

  

  Leading global programmatic digital out of home (DOOH) ad tech company Hivestack, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. With this [...]

• IAB Europe Releases a Guide to Programmatic Out of Home Advertising

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations [...]

• Australian Consumers Looking for Festive Feel-Good Factor from Advertisers This Christmas

  5 years ago News

  

  Australians are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising company Unruly, which looked at Australian consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive [...]

• ‘The State of Digital Identity’: ID5 launches survey to grasp the future of identity

  5 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has released a survey on 'The State of Digital Identity' to understand how the digital advertising industry is preparing for a cookie-less future. The survey aims to analyse responses by gathering [...]

• Adverity Joins Official Twitter Partner Program

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence, today announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and [...]

• Winter Adtech Virtual Event: Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive Announce Virtual Advertising and Media Festival

  5 years ago News

  

  Following the success of the Summer Adtech Virtual Event hosted at the beginning of July, Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive come together to organise the festival’s second edition. The "Winter Adtech Virtual Event" will be held from [...]

• Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership

  5 years ago News

  

  Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video [...]

• Unruly and Publica Partner to Enhance Ad Pod Monetisation and Provide Automated Deal Management Tools for CTV/OTT Publishers

  5 years ago News

  

  Video advertising platform Unruly today announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetisation and automated deal management tools. CTV ad spend is expected to reach $10bn by 2021 [...]

• Amadeus and Xandr Join Forces to Optimise Travel Advertising

  5 years ago News

  

  As the travel industry look towards recovery from COVID-19, ensuring travellers receive relevant and appropriate ads to spark inspiration and regain trust for people to travel again is going to be key. With this in mind, Amadeus is joining forces with [...]