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ATS London 2016: Ad Tech Meets Martech – Modern Marketing in Flux
The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing [...]
Gilles Chetelat, StickyADS.tv & Thomas Bremond, FreeWheel Discuss Programmatic TV
In this special edition of TraderTalk TV for dmexco 2016, Ciaran O'Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, StickyADS.tv and Thomas Bremond, managing director Europe, FreeWheel, about the rise of programmatic TV. This episode will cover: - How programmatic TV is [...]
Julie Langley, Results International, Delivers Keynote Speech on Ad Tech M&A at ATS London 2016
An ATS London keynote debut from Julie Langley, partner, Results International. Expect a fascinating journey through the growth of the flourishing advertising industry. Langley explains how the current ad tech financial trends are not new and not to be worried about [...]
Dr Boris Mouzykantskii, IPONWEB Delivers Keynote Speech at ATS London 2016
The hotly anticipated keynote speech from Dr Boris Mouzykantskii, founder, CEO & chief scientist, IPONWEB, is here. At this year’s ATS London event, the keynote speech did not disappoint. Building from a complex start, with complicated formulae and an explanation [...]
Rubicon Project's Neal Richter Explains 'Header Bidding' - Part One of Two
In the first of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as [...]
Barry Adams, BidSwitch Discusses the Evolution of the Programmatic Ecosystem
In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched [...]
Will Doherty, Index Exchange & Tim Sims, The Trade Desk Discuss Programmatic Guaranteed
In this special edition of TraderTalk TV at dmexco 2016, Ciaran O'Kane, CEO, ExchangeWire speaks with Will Doherty, VP business development, Index Exchange and Tim Sims, VP inventory partnerships, The Trade Desk about programmatic guaranteed
Scott Shapiro, Facebook Discusses the Evolution of the Atlas Product
In this special edition of TraderTalk TV for dmexco, Ciaran O'Kane, CEO, ExchangeWire talks with Scott Shapiro, product marketing director, measurement, Facebook about his role at Facebook, people-based measurement and the evolution of Atlas in the ad tech ecosystem. In this [...]
Alex Gardner, Index Exchange Talks About the Evolution of Programmatic Deals
In this special vox pop edition of TraderTalk TV at dmexco 2016, ExchangeWire hear from Alex Gardner, SVP, partner development, Index Exchange about the varying types of programmatic deals that exist in the market and how they are evolving, from [...]
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