Weekly Roundup: Europe

• Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit 

  2 years ago News

  

  On today’s ExchangeWire digest: Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit… As we welcome in the New Year, changes are afoot. Last week, Amazon announced it will be introducing ads to [...]

  AmazonGoogleLawsuitLegal

• AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans 

  2 years ago News

  

  On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]

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• The Stack: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens 

  2 years ago News

  

  This week: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens… The Advertising Standards Authority (ASA) is certainly pushing forward in its mission to [...]

  AdvertisingRegulationTikTok

• 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of ad trial; TikTok shop to reopen in Indonesia

  2 years ago News

  

  On today’s ExchangeWire digest: 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of public ad trial; TikTok shop to reopen in Indonesia with $1.5bn deal... Around half (48%) of Indians want more inclusive representation from brands [...]

  DiversityTikTokTV

• Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing

  2 years ago News

  

  On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing... As 2023 draws closer to an end and next year’s budget planning is in full [...]

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• Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain 

  2 years ago News

  

  This week: Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain…  Ad spend has been a major topic of the week. Magna released its latest global ad spend forecast for this year, estimating an [...]

  Ad SpendMetaResearch

• Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024 

  2 years ago News

  

  On today’s ExchangeWire digest: Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024… Only 36 cents of every dollar entering DSP reaches consumers [...]

  Ad Spend

• Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads

  2 years ago News

  

  On today’s ExchangeWire news digest: Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads… Sky to launch contextual targeting ads  In the coming year, Sky will begin trialling contextual targeting ads, which will allow brands [...]

  LawsuitMetaPublisherTV

• Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce 

  2 years ago News

  

  In today’s ExchangeWire digest: Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce…  Social leads Magna’s latest global ad spend forecast  According to its latest forecast, Magna reports that global ad [...]

  Ad SpendAdvertising

• Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X 

  2 years ago News

  

  In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints  Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [...]

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