Weekly Roundup: Europe

  • £11.4bn Ad Spend for UK in 2017; New Partnerships for Bitposter

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend forecast 2017; Bitposter inks new partnerships; Device ID fraud costs USD$1bn (£730m) in damages; Funding for Funnel; PRISA uses Switch SSP; and comScore provides global viewability measurement.

    £11.4bn forecast for UK Digital Ad spend 2017

    eMarketer’s forecast for UK digital ad spend will total £11.44bn in 2017. That figure is an improvement by 11% from last year’s ad spend [...]

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  • Brand Safety in the UK; Location Sciences Launches

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; Connected TV in UK; and VR platform for native by Advrty.

    Brand safety risk on the decline in UK

    Measurement and analytics company Integral Ad Science releases the findings of its biannual Media Quality Report. Looking at H1 2017, the [...]

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  • Sizmek Completes Acquisition of Rocket Fuel; Quantcast Audience Insights

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides Audience Insights; Mindshare launches ANNA; Sublime Skinz introduces new ad format; S4M-Factual partnership; Funding for mediarithmics; and ID5 tackles cookie synchronisation.

    Sizmek’s acquisition of Rocket Fuel completed

    After announcing the acquisition of Rocket Fuel two months ago, Sizmek has now closed the transaction, creating a full-stack solution that aligns Sizmek’s creative-optimisation and data-activation capabilities with Rocket Fuel’s [...]

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  • Mobile Ad Spend to Grow by 31% in the UK in 2018; SpotX Fully Acquired by RTL Group

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend in 2018; RTL acquires remaining SpotX shares; Venatus adopts ads.txt standard; Inneractive battles ad fraud; and adsquare launches data alliance.

    Mobile to drive UK retail ad spend in 2018

    Mobile advertising will push the ad spend in the UK’s retail sector, eMarketer finds. According to the latest ad spend forecast, investment in mobile advertising will grow by 31.0% this year, [...]

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  • German Court Decides in Eyeo's Favour; GroupM Softens Viewability Requirements

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad blockers triumph in German court case; GroupM announces new viewability standards; Pretty pictures for Taboola; Digital Element and Taboola partner; and Two partnerships for Drawbridge.

    German court decides in favour of ad blocker – again

    Yet another victory for ad blockers in Germany. In the latest legal dispute between AdblockPlus developer Eyeo and several German media companies, the publishers again had to face [...]

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  • Native Integration Between Adyoulike & AppNexus; Improve Digital Partners with Digital Element

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adyoulike and AppNexus integrate; Improve Digital partners with Digital Element; Plista and Jivox are teaming up; GumGum uses standardised IDs; Cooperation between Narrative and Adbrain; and Alliant’s purchasing data for RTBIQ.

    Adyoulike & AppNexus integrate for Native

    A new strategic partnership is to bring the Adyoulike native advertising SSP together with the AppNexus’ platform. Using the OpenRTB 2.3 standard to deliver in-feed [...]

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  • Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m) for Tremor Video’s DSP; Bitposter Direct Marketplace; ABC accreditation for Integral Ad Science; European Viewability Certification Framework; QDOT goes Uruguay; FastPay and Videology announce USD$80m credit facility; and UK businesses not ready for GDPR.

    Taptica pays $USD50m for Tremor Video DSP

    Tremor Video is separating their buy- and sell-side business buy selling their demand-side business to Taptica. The video optimisation and attribution [...]

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  • Screen6 Launches Tech Platform Hub; New Standard Ad Portfolio by IAB Europe

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Tech hub for platforms launched by Screen6; IAB collaborates on new ad standards; Identity matching solution by AdBrain; UK ranks lowest in viewability benchmarks; Talent and technology acquisition for Mozoo; and Crownpeak buys Evidon.

    Screen6 launches tech solution for platforms

    A new centralised solution for advertising and marketing technology companies has entered the scene. Dubbed ‘The Hub’, Screen6 provides a platform solution aimed at self-service cross-device ID processing, [...]

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  • Good Year for UK Ad Spend; Mediasmart & Cedato Partner

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend at landmark high; Mediasmart and Cedato cooperate; Adloox accredited by MRC; Sublime Skinz acquires Kpsule; and Outbrain buys Zemanta.

    UK ad spend starts 2017 on a high

    UK advertising expenditure has reached £5,318m – the 15th consecutive quarter of growth, according to Advertising Association/Warc Expenditure Report data. The 1.3% year-on-year increase in Q1 2017 is driven by internet advertising [...]

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  • Sizmek Agrees to Acquire Rocket Fuel; Media iQ Receives Investment

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek-Rocket Fuel deal; Big investment round for Media iQ; Smaato and adsquare partnership; Taptica buys Adinnovation; Publisher optimisation tool launched by IAS; Appnext and Forensiq collaborate; Partnership between Teads and DataXu; and Admedo and Cablato cooperate.

    Sizmek buys Rocket Fuel

    Literally a big deal: Sizmek is buying Rocket Fuel. The US-ad tech provider has to fork out USD$125m (£96.2m) for the marketing platform, leading [...]

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