Weekly Roundup: Europe

  • Rubicon vs Guardian; PulsePoint Partners with BPA

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon vs Guardian – round 2; PulsePoint and BPA partner; Private Mobile Marketplace by Mobfox; GroupM start Motion Content Group; Adyoulike and Condé Nast France partner; Rocket Fuel introduce anti-malvertising platform; and VertaMedia and Fraudlogix partner.

    Rubicon hit back at Guardian

    The conflict between Rubicon Project and the Guardian over lack of transparency regarding fees and revenues from advertising goes to round 2. After the [...]

    Read more

    Tags

  • Growth at OpenX; SuperAwesome Get Certified

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX; Kids’ platform SuperAwesome receive COPPA certification; Funding for Takumi; Viant complete integration of Adelphic; Integral Ad Science speak more languages; Retail segments from GfK and Eyeota; MediaIQ launch AiQx; and New CEO for Improve Digital.

    Massive growth for programmatic at OpenX

    Programmatic direct deals are booming for OpenX. According to the marketplace provider, OpenX’s programmatic direct revenue grew [...]

    Read more

    Tags


  • AppNexus Inks Partnership with Axel Springer; New Skins for Sublime Skinz

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team up with German publisher Springer; Sublime Skins launch new formats; Widespace partner with La Place Media; Online Safety Division by RadiumOne; Funding for Yieldify; Programmatic podcasts by DAX; and Meetrics Viewability Benchmarks.

    Massive technology deal for AppNexus with publisher Axel Springer

    German publishing house Axel Springer Verlag says bye-bye to Google’s ad server and switches allegiance to AppNexus. Starting next year, the [...]

    Read more

    Tags

  • Management Buyout for Ve Interactive; Channel 4 Introduce Audio-Personalised TV Ads

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive saved by management buyout; Channel 4 and Innovid personalise audio ads; Viewability Measurement by comScore; IAB Video Ad Format survey; Sourcepoint receive ePrivacyseal; Rocket Fuel and IBM partner; and TwentyCi and Equifax collaborate.

    Management buyout puts halt to Ve Interactive wind-down

    A last minute rescue attempt has saved ad tech provider Ve Interactive from insolvency. After briefly going into administration, a management buyout was [...]

    Read more

    Tags

  • Oracle Buys Moat; Google Considers Own Ad Blocker

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google Chrome ad blocker?; Adyoulike and Sizmek partner; WideOrbit and Dentsu Aegis collaborate; and Kantar ‘Dimension’ study.

    Oracle acquire Moat

    Oracle have been beefing up their digital advertising efforts with the acquisitions of BlueKai and Virtrue in the past. Now the company is buying themselves ad verification technology: Oracle have just announced the acquisition of Moat. [...]

    Read more

    Tags

  • Mobile Drives UK Ad Spend; Integral Ad Science Reports Brand Safety for YouTube

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New participants for TAG; Merkle buys Divisadero; and MediaMath starts Curated Market.

    Mobile is main driver of UK ad spend

    With almost half of UK internet time spent on smartphones, mobile is the main driver of ad spend in the UK, PwC has [...]

    Read more

    Tags

  • EU Criticises US Approach to Privacy Shield; Guardian Sues Rubicon Project

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for Bitposter; Integral Ad Science Media Quality Report; and Signal launch customer identity solution.

    EU warns over US Privacy Shield Agreement

    The data exchange between the EU and the US may still not be legally secure, even after agreeing on the EU US Privacy [...]

    Read more

    Tags

  • Teads Acquired by Altice; Hootsuite Buys Snapchat Analytics

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New owner for Teads; Hootsuite invests in analytics; Adyoulike tackles US expansion; Growing digital ad spend in France; Better Ads Standards to improve online ad experience; and Adobe unveils Advertising Cloud.

    Teads acquired by Altice

    Telco provider Altice is bumping up their portfolio with ad tech. The French multinational has just agreed to buy video ad marketplace Teads. The surprise announcement comes after [...]

    Read more

    Tags

  • New CEO for Rubicon Project; Sky Pushes Programmatic Platform

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Addante stepping down as Rubicon’s CEO; Sky expand AVx platform; OpenX give more insights into publisher pages; Integrations for The Trade Desk; VertaMedia start in the UK; Mediasmart open Paris office; and Insert integrate with Adobe.

    New CEO for Rubicon Project

    Rubicon Project have appointed a new CEO. Michael Barrett replaces founder Frank Addante at the helm of the ad tech provider.

    Barrett joins [...]

    Read more

    Tags

  • More Verification & Measurement at Facebook; Funding for LoopMe

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook open Atlas tools and cooperate with Meetrics; Funding for LoopMe; Partnership between Adbrain and Eyeota; Rocket Fuel check out Prague; and Ve Interactive with new CEO and funding.

    Facebook open Atlas tools, partner with Meetrics & launch fake news button

    Facebook acquired Atlas in 2013 – and duly retired the ad server at the end of last year. The ad tech company’s measurement [...]

    Read more

    Tags