Weekly Roundup: Europe

  • lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt

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  • A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem

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  • The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany

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  • AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework

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  • dataxu Debuts TotalTV Marketplace; BurdaForward Switches to AppNexus

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  • Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways

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  • Publisher Platform Adomik Launches UK office; DoubleVerify Acquires Digital Video Technology Company Zentrick

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  • TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform

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  • Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results

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  • UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows

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