Weekly Roundup: Europe

  • Revenue High for Teads; Rubicon Project Provide Platform for SoundCloud

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply platform for SoundCloud; Eyeota partner with MeritDirect; OpenX and PCH partnership; GeoEdge provide QA testing; and Bitposter team up with Kinetic and JCDecaux.

    Record-breaking revenue for Teads

    Good news for video ad tech provider Teads. The Luxembourg-based company raked in USD$200m (£160m) in 2016, representing 39% growth year-on-year.

    According to Real-Time [...]

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  • Leadership Change at Sizmek; InMobi Partners with Adsquare

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare partner; Yieldify Conversion Platform; Hootsuite acquire AdEspresso; and Spotad land USD$3.5m (£2.8m) in funding.

    Sizmek CEO leaves

    Leadership changes at Sizmek. The ad tech provider is losing their CEO. After helming Sizmek for the last three years, Neil Nguyen is leaving the company.

    Nguyen will be replaced by Mark Grether. The co-founder and COO of Xaxis is taking [...]

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  • AppNexus Partners with Index Exchange; New Data Hub at Sizmek

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek Data Hub; Rubicon Project team up with Tapad; Partner Solutions Program at Ooyala; and New CRO for SpotX.

    AppNexus partners with Index Exchange, signs over 260 publishers

    With the arrival of support for server-to-server integrations, AppNexus expands its collaboration with Index Exchange on header bidding. From a partnership between the two [...]

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  • Viant Buys Adelphic; Superawesome Plans IPO

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate with Pacific Data Partners.

    Adelphic acquired by Viant

    Almost a year ago, ad tech company Viant was acquired by Time Inc. Eleven and a half months later, Viant make a takeover of their own: The Time Inc. subsidiary have just announced the acquisition of [...]

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  • Ad-Juster Acquired By Innotech; DMG & Forensiq Partner

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel’s automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD EMEA for Integral Ad Science.  

    Ad-Juster gets acquired by Innotech Capitals

    Ad-Juster wants to expand into international markets – and the acquisition by Innotech Capitals may just be the first step on the road to [...]

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  • EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq partners with Affise; VideoAmp unveils mobile DSP; adsquare and TabMo cooperate; Gameloft and AerServ partner; Tapad opens Norway office; and Facebook expands instant articles.

    EU approves of ad blocker tracking

    Good news for publishers! The EU is driving an equal opportunity policy for ad-block trackers: thanks to new online regulations, the EU last year promised more control to users [...]

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  • Ad Tech Funding in Decline; Ad Tech Renaissance Looming

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global advertising revenue to increase 11.1% in 2017.

    Duopoly driving ad tech funding decline?

    According to data collated for the Financial Times by CBInsights and published in a recent article on [...]

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  • Methbot controversy; Native Advertising Grows Rapidly

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen acquires Gracenote; TubeMogul becomes Instagram Partner member; and Blis partners with Moat. 

    Methbot controversy

    A recent news story first broken on Adexchanger has been discussed controversially this last week. Following the disclosure by fraud detection company WhiteOps that a Russian botnet is syphoning off millions of dollars from advertisers every [...]

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  • Neustar Under New Ownership; AppNexus Launches PreBid Video

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes off-platform; Ve Interactive buys Crave & Lamb; and BillFront receives funding.

    Neustar acquired by private investors

    US tech and communications company Neustar have been sold. A private investment group led by Golden Gate Capital have bought Neustar in a deal worth USD$1.83bn (£1.44bn), [...]

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  • Rubicon Launch 'Project Awesome'; Integral Ad Science Open Sources SDK

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon Project tackle ad fraud; Integral Ad Science open source their SDK; Pixalate launch Video Seller Trust Index; S4M target travellers; New partnership between Liveramp and DoubleClick; AerServ and Mediaocean partner; Near integration with Oracle Data Cloud; and Triplelift and Adverline partnership.

    Rubicon’s ‘Project Awesome’

    Rubicon Project want to help consumers take matters into their own hands when it comes to dealing with annoying ads. The [...]

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