Weekly Roundup: Europe
AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans
On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]
The Stack: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens
This week: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens… The Advertising Standards Authority (ASA) is certainly pushing forward in its mission to [...]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing... As 2023 draws closer to an end and next year’s budget planning is in full [...]
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
On today’s ExchangeWire digest: Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024… Only 36 cents of every dollar entering DSP reaches consumers [...]
Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads
On today’s ExchangeWire news digest: Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads… Sky to launch contextual targeting ads In the coming year, Sky will begin trialling contextual targeting ads, which will allow brands [...]
Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce
In today’s ExchangeWire digest: Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce… Social leads Magna’s latest global ad spend forecast According to its latest forecast, Magna reports that global ad [...]
Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X
In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [...]
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