Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Adam Jablonski, Founder and CEO, Epom, Discusses Online Advertising Trends In The Polish Ad Market
Adam Jablonski is Founder and CEO from Epom. Here he discusses some key trends from the Polish online ad market, and how the mobile and automated channels are attracting budget in one of Europe's fastest growing markets. Poland has been at [...]
Euro Round-Up: Spree7 Goes Live In Germany; AdGent Launches AdTouch; Yahoo/Bing Outpaces Google In Adspend Growth; Grapeshot Now In AppNexus App Market
PubliGroupe forms partnership with MediaMath PubliGroupe, a Swiss-based provider of marketing and media sales services, signed a joint-venture agreement last week with MediaMath. The partners have formed a new dedicated company in Berlin, Spree7 GmbH (aka LLC), to serve the markets of [...]
Euro Data-Driven Display In Focus: Infectious Media Releases Its RTB Insight Report, Winter 2011/12
Infectious Media released its RTB Insight Report for the Winter period 2011/12 (December, January and February), providing an overview on buying and pricing trends across the European exchange eco-system. The report's findings are put together using aggregated and anonymised campaign [...]
YieldLab Opens Up Premium German Sales House Inventory To International Demand
Turn has announced a strategic partnership with Hamburg-based SSP Yieldlab to provide global advertisers with access to top premium German publishers and media houses. Turn is the first international DSP to successfully integrate with German premium publisher yield management specialist, Yieldlab. Yieldlab [...]
That IAB £1 Billion+ UK Display Number In Full: Overall Growth In Display Up 13%; Social Upto 21% Of Total Spend; And Video Up 100% On 2010
IAB/PwC UK online ad spend Study For 2011 is out today. The big story is that digital ad spending is up £687 million on the 2010 figure, and now stands at £4.784 million. Search returned the biggest growth in all [...]
Guy Cookson, Azullo Co-Founder, Discusses The Respond Solution For Publishers And How It is Attempting To Address "Banner-Blindness"
Guy Cookson is Co-founder of Azullo, an advertising solutions provider based in London. Here Cookson discusses Azullo's flagship product, Respond, how it is addressing "banner-blindness", its penetration in the market, and the potential up-side for publisher clients. Your company, Azullo, launched [...]
The PostView: Should Advertisers Build Their Own Bidders To Buy At The Impression Level?
The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own bidders? Who would have thought it? For those of you who missed it, you should read Martin Van Der Meij's recent [...]
Euro Round-Up: Google Now Accounts For Half Of Netherlands Digital Revenue; nugg.ad Partners BE Viacom; Tracking Digital Behaviour In Germany
Google Dominates the Dutch Online Advertising Market An online advertising revenue of one billion euros in the Netherlands is not bad -- but an estimated half of that revenue still comes from Google. Despite stagnating economic growth, and the decline in [...]
Brand Safety In Focus: That comScore vCE Study Charter In Summary
comScore released its vCE Study Charter this week. The study focused on ad delivery based on key criteria, including whether or not the ads were delivered in-view, to the right audience, in the right geography, in brand safe environments and [...]
Popular Tradertalks
Latest Posts
-
Year in Review 2025: Consolidation, Chaos, and Cookies -
Digest: Oracle Co-Founder Backs Paramount’s Hostile Bid for Warner Bros Discovery; Instacart Terminates AI Price Tests -
Digest: Google Sues Web Scraping Company; ByteDance Boosts Benefits Amid AI Talent War; FaceBook Tests Free Link Limit for Businesses -
TikTok to Remain Active in USA; ChatGPT Hits Mobile Milestone -
The Stack: Digital Habits Deepen
Follow ExchangeWire