Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
That IAB £1 Billion+ UK Display Number In Full: Overall Growth In Display Up 13%; Social Upto 21% Of Total Spend; And Video Up 100% On 2010
IAB/PwC UK online ad spend Study For 2011 is out today. The big story is that digital ad spending is up £687 million on the 2010 figure, and now stands at £4.784 million. Search returned the biggest growth in all [...]
Guy Cookson, Azullo Co-Founder, Discusses The Respond Solution For Publishers And How It is Attempting To Address "Banner-Blindness"
Guy Cookson is Co-founder of Azullo, an advertising solutions provider based in London. Here Cookson discusses Azullo's flagship product, Respond, how it is addressing "banner-blindness", its penetration in the market, and the potential up-side for publisher clients. Your company, Azullo, launched [...]
The PostView: Should Advertisers Build Their Own Bidders To Buy At The Impression Level?
The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own bidders? Who would have thought it? For those of you who missed it, you should read Martin Van Der Meij's recent [...]
Euro Round-Up: Google Now Accounts For Half Of Netherlands Digital Revenue; nugg.ad Partners BE Viacom; Tracking Digital Behaviour In Germany
Google Dominates the Dutch Online Advertising Market An online advertising revenue of one billion euros in the Netherlands is not bad -- but an estimated half of that revenue still comes from Google. Despite stagnating economic growth, and the decline in [...]
Brand Safety In Focus: That comScore vCE Study Charter In Summary
comScore released its vCE Study Charter this week. The study focused on ad delivery based on key criteria, including whether or not the ads were delivered in-view, to the right audience, in the right geography, in brand safe environments and [...]
APAC Round-Up: Indian Ad Network M&A; APAC Mobile Trends & That Amobee Deal; Chinese Calling Foul On Google; And Yet More Sketchy Paywall Success
Germany’s Gruner + Jahr Acquires Majority Stake in NetworkPlay Gruner + Jahr, a Bertelsmann company headquartered in Hamburg, has acquired a majority stake in digital advertising network NetworkPlay. Following the acquisition, Kuldip Singh, CEO of Gruner + Jahr India, will join [...]
Reza Behnam Discusses The ADZ DSP Solution & Trends In The SE Asian Market
Reza Behnam is CEO & Founder at ADZ. Here he discusses the ADZ DSP solution, and trends in the SE Asian market. Can you give an overview of the ADZ solution in the APAC region? We are a regional demand side platform [...]
How The Consumer OS Has Come To Dominate Our Digital Lives And Why Universal Addressability For Marketers Is The Ultimate Goal
It is quite astonishing how much of our daily lives is now facilitated by Google. I don’t mean that in a bad way, but the reality is my (and millions of others’) digital life assets are tied in to Google. [...]
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