Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Efficient Frontier Discusses Its Search, Facebook And Online Display Optimisation Layer In Europe

  15 years ago News

  

  European search firms have been eyeing up the display market for some time now. They see massive parallels between keyword buys and biddable display. Some have even partnered with European retargeting specialists to offer clients a display-buying solution. [...]

  DisplayExchangeFacebookTrading

• Silvia Velasco Praga Discusses The Adnetik Offering In Spain And The Spanish Exchange Marketplace

  15 years ago News

  

  The European display market is dominated by the UK, France and Germany. These three account for most of the spend in Europe. But sometimes overlooked is the Spanish market, which is currently worth, by the IAB's reckoning, about [...]

  AgencyDisplayProgrammaticPublisherTargetingTrading

• Now Is Not The Time For Publishers To Throw Their Data Currency Down The Drain

  15 years ago News

  

  Despite all the noise this week about paywalls and foolish walled iPad content strategies, I was struck by comments made by Brian O'Kelly at the recent AlwaysOn OnMedia NYC 2011 event. He rightly pointed out that all online content, [...]

  DisplayDMPExchangePublisherTargeting

• More Speakers Added To The Bill For The Data Economy Event On March 03

  15 years ago News

  

  A number of speakers have been added to the bill for the Data Economy event on March 03. Michael Steckler, Managing Director UK at Criteo will be joined on the buy-side audience panel by Louisa Wong, Director of Media [...]

  DataDisplayDMPExchange

• Sociomantic Offering Real-Time Buying Platform To European E-commerce Advertisers

  15 years ago News

  

  Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing Director at Sociomantic, spoke to ExchangeWire about the company's proprietary real-time platform, its social targeting layer and the client [...]

  DataDisplayDSPProgrammaticTargeting

• Mathieu Roche Discusses The Weborama Data Solution For The European Display Market

  15 years ago News

  

  In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]

  Ad NetworkDisplayDMPDSPExchangeTargeting

• Tom Jenen Talks About The IDG Partnership And The Benefits Of The Private Exchange Model

  15 years ago News

  

  You are going to see lots of private exchanges appearing on the European display landscape over the next twelve months. Publishers, looking to open their inventory to a controlled group of real-time buyers, will look to partner a SSP and [...]

  DisplayExchangeProgrammaticPublisher

• L’Ecosystem: A Visual Overview Of The Evolving French Display Ecosystem

  15 years ago News

  

  The TASC (The Ad Server Club) in France has produced a visual overview of the evolving ecosystem in the French market. You might notice some familiar names in there. But there are some homegrown companies dominating too. [...]

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• Why Ad Networks Should Be Tooling Up For The Client Direct Fight

  15 years ago News

  

  With the launch of GMM and the growth of the DSP market it was inevitable that the big DR ad nets would eventually take some rear guard action. Depending exclusively on the good will of agencies is now a [...]

  Ad NetworkAgencyDisplayDSPProgrammaticPublisherTrading

• Check Out These Five Trends Currently Dominating The European Display Space

  15 years ago News

  

  The Arrival Of The DSP En Masse From The US Invite might be dominating the automated market in Europe at the minute. But that is not too say that the race is run. There are now a number of [...]

  AgencyDisplayProgrammaticPublisher