Aimee Newell Tarín

Editor

aimee@thewirecorp.com

Articles by Aimee

Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit
2 years ago News

On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit Cadent, one of the largest solutions providers for converged TV advertising, has announced it [...]
Acquisition Antitrust Big Tech Data Google
Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed
2 years ago News

On today’s news digest: Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed Last week, Hulu on Disney+ launched in the US under the Disney Bundle subscription option. The merger has brought [...]
EU Legislation Social Media Streaming
The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons
2 years ago News

This week on The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons Big tech has been in hot water lately. Apple was hit with an [...]
EU Europe Legal Legislation Streaming
Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch
2 years ago News

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [...]
Advertiser Advertising Brands Events Marketer Marketing Strategy
EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool
2 years ago News

On today’s news digest: EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool With the Digital Services Act now in full force, the European Commission [...]
Advertising AI EU Europe Regulation Transparency
BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service
2 years ago News

On today’s news digest: BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service The BBC will be exploring how to reform the licence fee post-2028, announced the broadcaster’s director general, Tim [...]
Amazon Broadcasters ecommerce Lawsuit Legal
The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend
2 years ago News

On today’s news digest: The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend Under the Digital Markets Act (DMA), the European Commission (EC) has [...]
Ad Spend EU Legislation Regulation Streaming
US Hits Apple with Antitrust Lawsuit; Paid Subscriptions to Music Streaming Services Exceed 500m for First Time; Warner Bros Discovery’s Max to Launch in Europe
2 years ago News

On today’s news digest: US Hits Apple with Antitrust Lawsuit; Paid Subscriptions to Music Streaming Services Exceed 500m for First Time; Warner Bros Discovery’s Max to Launch in Europe Apple is caught up in more legal troubles: the US Department of [...]
Antitrust Broadcasters Europe Streaming
Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip
2 years ago News

This week on The Stack: Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip Several partnerships made this week’s news: Disney will be teaming up with Google’s [...]
Advertiser AI Google Partnership
Sustainable Advertising: How Far Have Industry Efforts Taken Us?
2 years ago News

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry efforts taken us? The Advertising Ecosystem vs the [...]
Advertiser Advertising Environmental Industry Bodies Sustainability