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Impact Plus Adds Search & Influencer Marketing to Its ESP Carbon Measurement Platform
Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key channels: Search (SEA) and Influencer Marketing. Since 2020, Impact Plus has [...]
CampaignEnvironmentalInfluencer MarketingSearchSustainability
Study Shows Teads’ CTV HomeScreen Boosts Attention & Brand Impact in Premium Video Ads
Teads, the omnichannel outcomes platform for the open internet, today (26th September, 2025) announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, MediaMento Institute. The findings reveal that CTV HomeScreen placements drive significantly higher attention [...]
DAIVID & AdGreetz Partner to Bring AI-Generated & AI-Optimised Ad Campaigns to SMBs
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad tech/martech personalisation platform, and creative data provider DAIVID. The collaboration [...]
Clinch Appoints Former McDonald’s CMO Tariq Hassan to Board of Advisors
Clinch, the agentic AI platform for omnichannel campaign orchestration, today (25th September 2025) announced the appointment of Tariq Hassan, former chief marketing and customer experience officer of McDonald’s, to its global Advisory Board. Hassan, one of the industry’s most recognised marketing [...]
Taboola Realize Drives Performance Outcomes for Advertisers Such as Tripadvisor, Philips Home Appliances & Ovo Energy
Taboola, a global leader in delivering performance at scale for advertisers, announced continued adoption for Realize, its industry-first platform that specialises only in performance outcomes at scale beyond search and social. Taboola continues to bolster Realize with new Generative AI features [...]
LG Ad Solutions Launches Social Sync powered by Spaceback in the UK
LG Ad Solutions today (25th September 2025) announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution that allows brands to seamlessly transform their digital and social content into high-impact connected TV (CTV) ads. The [...]
IAB Europe Certifies Albert Heijn as First Retailer under the Retail Media Certification Programme, Audited by ABC
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to announce that Albert Heijn has become the first retail media network (RMN) to be certified under the IAB Europe Retail Media Certification Programme. The certification [...]
Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital
Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the integration of Opti Digital’s wrapper. With direct campaigns at the core of its monetisation strategy, [...]
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