Sheila Obeng-King

Articles by Sheila

• Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis 

  9 months ago News

  

  Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn. Publishers Hit [...]

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• Digest: Warner Bros Discovery to Split Streaming and TV Units; UK Gov Considers Social Media Time Limits for Children

  9 months ago News

  

  In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for children, as well as a global study comparing the impact of skippable and non-skippable ads. Media Giants Struggle With Costs: Warner Bros Discovery [...]

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• Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

  9 months ago News

  

  In today’s Digest, we look at WPP CEO Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation.  WPP CEO Read [...]

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• Digest: Nearly Half of Publishers See Rise in Social Referral Traffic; ABC Updates Standards for Digital-First Publishing

  9 months ago News

  

  In today’s Digest, nearly half of publishers are seeing a rise in social traffic  referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. Nearly Half of Publishers See Rise in Social Referral Traffic Nearly half [...]

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• The Stack: Big Tech at Legal and AI Crossroads

  9 months ago News

  

  This week, the tech world felt the heat from all sides: courtrooms, regulators, and content creators. In today’s Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up, and Reddit’s [...]

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• Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

  9 months ago News

  

  Today’s Digest discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy by cutting costs, as well as Disney and Microsoft announcing further layoffs amid AI restructuring. WPP Media Unveils Open Intelligence WPP Media has launched Open Intelligence, a new data solution [...]

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• Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure

  9 months ago News

  

  Today’s Digest covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines. Meta Doubles Down on AI Automation for Ads [...]

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• Digest: Judge Zooms In on Gen AI in Google’s Antitrust Case; NYT Strikes AI Content Licensing Deal with Amazon; AI Copyright Clash Intensifies 

  9 months ago News

  

  In today’s Digest, Judge Amit Mehta zooms in on generative AI in Google’s antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash intensifies. Judge Zooms In on Generative AI in Google’s [...]

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• Digest: Business Insider Cuts 21% of Workforce; Discord Trials ‘Orbs’ to Incentivise Ad Engagement

  9 months ago News

  

  In today’s Digest: Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs’ to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets a compliance deadline. Business Insider cuts 21% of [...]

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• The Stack: Power Plays and Platform Shifts

  9 months ago News

  

  This week’s headlines are marked by legal tensions, AI fuelled traffic spikes, and game changing publishing deals. In today’s digest, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme. Tensions escalated between two [...]

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