Sheila Obeng-King
Articles by Sheila
Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy
Today’s Digest discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy by cutting costs, as well as Disney and Microsoft announcing further layoffs amid AI restructuring. WPP Media Unveils Open Intelligence WPP Media has launched Open Intelligence, a new data solution [...]
The Stack: Power Plays and Platform Shifts
This week’s headlines are marked by legal tensions, AI fuelled traffic spikes, and game changing publishing deals. In today’s digest, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme. Tensions escalated between two [...]
Digest: Google Faces AI Antitrust Probe; ChatGPT Referral Traffic Doubles in 2025
In today’s Digest, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X. We also examine ChatGPT’s referral traffic doubling [...]
The Stack: Innovation and Accountability
This week spotlighted the growing tension between innovation and accountability in the tech ecosystem. In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s collaboration with Jony Ive to create AI devices, the UK ad industry’s return [...]
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