Sheila Obeng-King
Articles by Sheila
Digest: IAB Tech Lab Releases AAMP 2.3; ByteDance Projects $4bn AI Revenue
In today’s Digest, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans.
The Stack: Growth, Fines & Streaming
This week, the digital economy delivered a tale of two trajectories: advertising and streaming surged ahead, while regulators intensified their crackdown on platform power. In today’s MadTech Daily, we cover ChatGPT and Roblox facing the EU’s toughest platform rules, Elon [...]
Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance
In today’s Digest, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, [...]
Digest: China fines Trip.com for monopolistic conduct; WBD takes Amazon to court
In today’s Digest, we look at China fining Trip.com US$765m for monopolistic conduct, WBD taking Amazon to court over alleged executive poaching, and a podcast industry coalition proposing new standards for measurement and attribution.
VIOOH Partners With b.drops to Unlock Programmatic DOOH Access in Brazil's Self-Care & Wellness Environments
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (28 July, 2026) a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH [...]
The Stack: AI, Ads & Antitrust
This week, AI’s growing influence on search and advertising collided with mounting legal pressure on Big Tech, while agency groups continued to reshape their businesses for an AI-first future. In today’s MadTech Daily, we look at the Houthis claiming [...]
Digest: Omnicom Merges Hearts & Science, Mediahub; Judge Approves Anthropic’s $1.5bn Settlement
In today’s Digest, we cover Omnicom Media merging Hearts & Science and Mediahub into a new global network, a judge approving Anthropic’s $1.5bn settlement, and M+C Saatchi ANZ heading for a management buyout amid steep local losses.
Digest: Judge halts Paramount-Warner Bros Deal; Google Integrates Local Services Ads
In today’s Digest, we cover a judge halting the Paramount-Warner Bros. deal amid an antitrust challenge, Google integrating Local Services Ads into Search, and AliExpress vowing to appeal a €550m EU fine.
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