Sheila Obeng-King
Articles by Sheila
Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads
In today’s Digest, we cover Apple training its own AI model for China with Alibaba’s help, Walmart Connect adding negative keyword controls for sponsored ads, and Audigent’s brand disappearing as Experian absorbs it into its marketing services division.
The Stack: The Great Digital Rewiring
This week, the advertising and media landscape saw major consolidation, growing regulatory pressure and a continued shift towards AI-powered commerce and content. In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s [...]
Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads
In today's Digest, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding iHeartMedia video podcasts as streaming platforms race into the [...]
Digest: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators
In today's Digest, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its monetisation program, and Alibaba testing paid tiers for its Qwen [...]
Digest: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown
In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues, Burnham fast-tracking subscription trap crackdown as cost-of-living tour begins, and YouTube extending its shopping affiliate program to UK creators.
Digest: Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping
In today's Digest, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.
The Stack: AI Fuels Business
This week, AI remained at the centre of the digital economy even as legal and regulatory battles continued to reshape the competitive landscape. In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, [...]
Digest: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement
In today's Digest, we discuss Apple's escalation of its OpenAI trade secrets case, including its request for an injunction and expedited discovery, OpenAI's integration with AppsFlyer to bring in-app measurement to ChatGPT Ads and, Snapchat's push to attract small businesses [...]
Digest: Teads to Sue Google; Apple Challenges UK Encryption Data Demands
In today's Digest, we discuss Teads case against Google, Apple's challenge to the UK's encryption data demands, and the Australian ad market's return to growth.
Digest: Australia to Tax Meta Over News Payments; Podcast Industry Revenue Hits $7.3bn
In today’s Digest, we cover Australia’s plan to tax Meta over news payments, podcast industry revenue reaching USD$7.3bn, far exceeding previous estimates, and India’s mobile app revenue hitting a record USD$345m, driven by AI and streaming.
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