Sheila Obeng-King
Articles by Sheila
Digest: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees
In today’s Digest, we cover Shopee and Meta teaming up on Instagram affiliates; the UK regulator targeting Apple and Google’s app store payment rules; and TAG demonetising World Cup pirate sites.
Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year
In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift
The Stack: Industry week recap
This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes across the advertising landscape. In today’s MadTech Daily, we cover the BBC expanding its [...]
Digest: Albertsons Opens AI Search Ads via Criteo; Forbes Bets on Creator-Led Growth; Cannes Day Three
In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, and Forbes testing a creator-led strategy to expand its reach.
Digest: AppsFlyer Raises $1bn; Walmart Buys Vibe.co; Cannes Day Two
In today’s Digest, we cover AppsFlyer raising $1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes.
The Stack: Big Moves in AI
This week, AI transformed consumer platforms while policymakers intensified efforts to reshape the digital landscape.
Digest: Alipay Unveils AI Agent Overhaul; Hyundai Tests Containerised Ad Tech
In today’s Digest, we cover Ant Group transforming Alipay into an AI-powered platform, Hyundai testing containerised ad tech, and Coupang being hit with a record fine over a massive data breach.
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