DMP

  • As Programmatic Shifts from Campaigns to Customer Lifecycle Management, Is it Death to the DMP?

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  • Pinterest Video Ads; Lotame Unlocks Data

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  • Why Digital Marketers Are Bridging the Data Gap

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  • Impact Radius Buys Forensiq; Snapchat Partners with Oracle

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  • Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

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  • Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds

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  • The More Marketers Know, the Less They Do

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  • Now & Next: Malvertising

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  • Are Brands Missing Key Audiences with Data-Driven Targeting?

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  • The Basics of Successful Mobile Audience Data Handling for Marketers

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