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  • InMobi Acquires AerServ; Swrve Partners with Segment

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AerServ acquired by InMobi; Swrve and Segment partner; Phoenix Marketing acquires TV Brand Effect assets from Nielsen; Bombora builds data cooperative; and  [...]

  • Sizmek Announces Total Transparency; Dentsu Aegis Network Acquires HelloWorld

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek offers transparency across its AI-enabled platform; Merkle acquires HelloWorld; Vistar Media partners with LiveRamp; IAB & 4A’s release long-form video terms; [...]

  • Smart Becomes ads.txt-Compliant; MNI Targeted Media Launches Attribution Solution

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Smart becomes 100% ads.txt-compliant; MNI Targeted Media launches attribution platform; engage:BDR lists on ASX; Smaato study shows doubling of mobile video ad [...]

  • Nexstar Acquires LKQD; Smaato Advances In-App Viewability Measurement

    ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: LKQD acquired by Nexstar; Smaato integrates with Moat for in-app viewability measurement; Viant Media and IRI partner; dataxu launches Open AI for [...]

  • Triton Digital Integrates with MediaMath; Adelphic Partners with DoubleVerify

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Triton Digital integrates with MediaMath; Adelphic and DoubleVerify partner; Acxiom and 4INFO partner; Dentsu acquires Oxyma; Affinio raises Series B; and Swrve [...]

  • DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade [...]

  • AppNexus Launches Programmable DSP; PubMatic Announces Fraud-Free Program

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AppNexus launches programmable DSP; PubMatic cleans up the ecosystem with fraud-free program; The Trade Desk partners with Pinsight Media; Videology reports Advanced [...]

  • Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen launches person-level TV DMP; Vistar launches private marketplace for DOOH; Adform partners with Hivestock; Sizmek partners with industry partners for viewability [...]

  • The Trade Desk Acquires AdBrain Assets; Neustar Partners with J.D. Power

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AdBrain assets acquired by The Trade Desk; Neustar and J.D. Power partner; Grapeshot integrates with MediaMath; Sharethrough and Adobe Advertising Cloud integrate; [...]

  • Forensiq Releases Fraud-Detection Algorithm; QuanticMind Launches Shopping Solution

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Forensiq release a new algorithm; QuanticMind launches a new shopping solution; ActionIQ raises USD$30m; Cuebiq partners with Drawbridge; Cedato launches supply path [...]