PressBox News
LightBoxTV & Experian Partner to Power Smarter TV Advertising
LightBoxTV today (2nd September, 2025), announced a major strategic integration with Experian, a global data and technology company, bringing powerful new audience intelligence into the heart of TV media planning. This partnership brings Experian’s powerful insights, expertise, and demographic, lifestyle, and [...]
PrimeAudience Launches on Index Marketplace to Connect Advertisers with Increased Addressability & Premium Supply
PrimeAudience, the global custom audience provider, announces its partnership with Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), to deliver more efficient media buying through premium, privacy-conscious channels. By launching a marketplace on Index Exchange, PrimeAudience will [...]
Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions
Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue’s SSP is a one-stop solution for brands, independent agencies, and publishers looking [...]
Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising
Adzymic, an award-winning provider of omnichannel creative and media solutions, launched APX 360ne, its next generation premium exchange solution designed to simplify campaign delivery and supercharge performance across display, video, connected TV (CTV), and digital out-of-home (DOOH). Built on the foundation [...]
Major UK Charity's Flagship Event Hits 3x CTR Benchmark with Covatic's Audience Retargeting Technology
Octave, the premium, data-fuelled audio and video monetisation platform for the UK's advertisers, has partnered with Covatic to supercharge a major UK charity’s flagship fundraising event retargeting campaign. By leveraging Covatic's newly launched Audience Retargeting solution, the partnership delivered highly targeted [...]
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