PressBox News

• Afterverse Elevates Kid-Safe Ads in Mobile Gaming with AppHarbr by GeoEdge Partnership

  3 weeks ago News

  

  Afterverse, the game studio behind the global hit PK XD, has partnered with ad quality leader AppHarbr to raise the bar for kid-safe advertising across its metaverse. Through real-time ad quality control, the studio proactively blocks malicious, inappropriate, and intrusive ads, [...]

• Overwolf Expands European Presence with Former Activision Blizzard Executive

  3 weeks ago News

  

  Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic [...]

• BidMachine Boosts Mobile Ad Performance with Intent IQ Integration

  3 weeks ago News

  

  BidMachine, a leading mobile supply-side platform (SSP), and Intent IQ, a premier provider of identity resolution and data technology, announced the integration of Intent IQ’s advanced identity resolution technology with the BidMachine platform to significantly enhance mobile ad targeting across [...]

• FreeWheel Partners with Experian to Offer Advanced Targeting Capabilities & Extended Addressable Audiences

  3 weeks ago News

  

  FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will [...]

• VIOOH Partners with Vengo to Expand US Programmatic Advertising Footprint

  3 weeks ago News

  

  Today, (26th August, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new programmatic advertising partnership with Vengo, one of the largest premium US DOOH media owners. Vengo has reach and scale across all 50 states and [...]

• AdLarge, the fwd. network, & NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers

  3 weeks ago News

  

  Advertisers can now connect with audiences more precisely and privately than ever before. AdLarge, a leader in audio advertising, and its female-first content platform, the fwd. network, have partnered with NumberEight, a privacy-first audience intelligence company, to deliver scalable, performance-driven [...]

• Pixalate Releases Q2 2025 Supply-Side Platform (SSP) Market Share Rankings for CTV, Mobile Apps, & Web

  3 weeks ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (26th August, 2025) released the Q2 2025 Supply-Side Platform (SSP) Market Share Reports for Latin America (LATAM), North America, Asia-Pacific (APAC), and Europe, the Middle East, and [...]

• Pixalate’s Q2 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, & Websites

  4 weeks ago News

  

  Pixalate, a global market-leading ad fraud protection, privacy, and compliance analytics platform, released its Q2 2025 Global Made for Advertising (MFA) Benchmark Reports for CTV Apps, Mobile Apps, and Websites. These reports provide in-depth analysis of open programmatic advertising traffic [...]

• Clinch Unveils DCO Upgrade to Optimise Creative & Media Performance Data

  4 weeks ago News

  

  Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to optimise creative performance using media performance data. This evolution empowers advertisers to connect [...]

• GumGum Reveals 77% of UK Shoppers Say Advertising Influences Back-to-School Purchases

  4 weeks ago News

  

  As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how consumers shop. This effect is especially pronounced when ads [...]