PressBox Articles

• Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe

  1 week ago News

  

  PubMatic, an independent technology company shaping the future of digital advertising's supply chain, today (June 3rd, 2025) announced an expanded partnership with Trainline. The partnership incorporates both onsite and offsite capabilities, allowing agencies and advertisers to utilise Trainline's rich first-party data [...]

• OKAST s’appuie sur Axeptio pour déployer sa stratégie de gestion du consentement en Europe

  2 weeks ago News

  

  Dans le cadre de son développement européen, OKAST, acteur international de référence dans le domaine des plateformes de streaming en direct, de vidéo à la demande et des chaînes FAST en marque blanche, annonce son partenariat stratégique avec Axeptio, la [...]

• OKAST Selects Axeptio to Strengthen its Consent Management Strategy Across Europe

  2 weeks ago News

  

  As part of its continued growth across Europe, OKAST, a leading international provider of white-label platforms for live streaming, video-on-demand, and FAST channels, has announced a strategic partnership with Axeptio, the European consent management solution. Through this alliance, OKAST will [...]

• Adsquare Unveils OnePlatform

  2 weeks ago News

  

  Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

• iion Expands its Premium Game Inventory with Top Mobile Publisher Wooga

  2 weeks ago News

  

  iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has expanded its long-term partnership with Wooga, a leading mobile game developer, by integrating the premium inventory of their game June’s Journey through Amazon’s Transparent Ad Marketplace (TAM). [...]

• Seedtag Appoints Brian Danzis as Global Chief Revenue Officer

  2 weeks ago News

  

  Seedtag, the global contextual advertising company, announced the promotion of Brian Danzis to chief revenue officer. In his new role, Danzis will oversee Seedtag’s worldwide revenue strategy, aligning operations across its 16 markets to support its continued business acceleration and [...]

• FunCorp Secures Ad Quality with AppHarbr by GeoEdge, Cuts Complaints by 25% and Boosts Retention

  2 weeks ago News

  

  FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user experience and derail engagement.  With over 50 million installs and a deeply loyal [...]

• AdPlayer.Pro anuncia sus resultados del primer trimestre de 2025

  2 weeks ago News

  

  AdPlayer.Pro, el proveedor internacional de tecnologías avanzadas de publicidad en vídeo digital, ha publicado sus resultados del primer trimestre de 2025, donde informa sobre las principales actualizaciones de producto realizadas en los primeros meses de 2025 y revela algunos de [...]

• IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

  2 weeks ago News

  

  IAB Europe has announced the official launch of its Retail Media Certification Programme for retailers, following a successful initial pilot phase. This first-of-its-kind initiative aims to set a new standard for transparency, consistency, and accountability in Retail Media measurement across [...]

• MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

  2 weeks ago News

  

  MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and [...]