PressBox News
Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM
Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. Creative quality is consistently proven to [...]
Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member
Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, [...]
AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player
AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...]
Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation
Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...]
Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange
Limelight Inc., a global programmatic white-label platform, shared a new case study showcasing results from a leading APAC ad exchange deploying their latest feature - Adaptive Rules Centre (ARC). ARC is a rule-based toolkit that lets partners automate performance optimisations [...]
VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...]
Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...]
Bedrock Launches Multi-Agent Media Buying Operating System for CTV and Other High-Impact Formats with Pathfinder Beta
Bedrock Platform, the next-generation media buying platform built for the AI age, today (24th February, 2026 ) announced the beta release of Pathfinder. Pathfinder is Bedrock’s new agentic LLM-powered planning and buying module for CTV and high impact formats, built [...]
HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain
HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...]
Popular Tradertalks
Latest Posts
-
Shaping Supply: Is Curation the Antidote to Ad Wastage? -
The Stack: Ads, Accountability, and AI -
The Last Mile Problem: Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation -
Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group -
The Five-Minute Internet (Estimated Reading Time: Five Minutes)
Follow ExchangeWire