Video
"News is Essential for Democracy": A Coffee With Tom Pickworth, Mail Metro Media
In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news content. Throughout the conversation, Pickworth outlines: Key benefits of advertising against news-based content Myths [...]
DoubleVerify's Mark Zagorski Discusses Ad Tech Innovation
Rachel Smith sits down with DoubleVerify's Mark Zagorski and Ciarán O'Kane at Cannes 2025 to discuss the ad tech investment landscape
'Short-termism Sucks Out Creativity': the7Stars at Cannes
Filmed during Cannes 2025, ExchangeWire's John Still met with Caroline Tucker and Vicky Crouch-Marlow, joint heads of planning at the7stars. Tune in as Vicky and Caroline shed light on: The biggest challenges facing media planners today The evolving role of [...]
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"Think Like Creators": A Coffee With Lizzy Morgan, Be A Bear
In our latest episode of "A Coffee With...", Lizzy Morgan, director of client services and operations at Be A Bear, joins ExchangeWire's John Still over a brew to discuss brands, creators, and how they can adopt approaches from publishers. Morgan outlines: Successful [...]
Optimising Commerce: Integrating Retail Media Networks with Data-Driven Marketing
This ATS Singapore 2025 panel unpacked how leading brands and agencies are transforming retail strategies by merging commerce media with analytics to power omnichannel customer experiences. Our industry experts will explore leveraging first-party data, AI-powered campaign optimisation, and navigating APAC's [...]
Unlocking the Future of Entertainment in CTV
This special panel, recorded at ATS Singapore 2025, looks at the rise of Connected TV (CTV), and how brands can deliver highly targeted and immersive advertising that resonates with viewers. Ad tech and martech innovations are transforming consumer engagement in [...]
Mastering Incrementality: Essential Strategies for Brands to Compete
This special panel recorded at ATS Singapore 2025 discusses the importance of incrementality for brands aiming to stand out in the ad-dominated landscapes of walled gardens. Our experts explore how incrementality helps avoid wasted ad spend by identifying genuine new [...]
Building Privacy-First, Resilient Solutions for a Safer Digital Future
APAC countries are adopting strict privacy regulations, driving the development of innovative, privacy-centric technologies that reduce reliance on traditional cookies. Cutting-edge solutions are being implemented, while businesses prioritise consumer trust by embracing privacy-first strategies to build stronger relationships. Cross-industry collaborations [...]
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