The Evolution of Programmatic in JAPAC, with Andy Tu←Back to Webcasts
In the latest MadTech Webcast, Ciaran O’Kane, ExchangeWire CEO, was joined by Andrew Tu, APAC managing director, OpenX, to discuss the state of programmatic in JAPAC, following research carried out by ExchangeWire, in association with OpenX, delving into the drivers of programmatic growth in the region, with the full report released today [21 May 2020].
O'Kane and Tu discuss:
- Growth of the programmatic industry in JAPAC during 2019
- The drivers of the increase in spend and the challenges that remain
- The adoption and use of ads.txt and header bidding in the region
- Emerging programmatic channels responsible for future growth, including surprising statistics around DOOH
The full research report is available to view here.